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Category: Phone Number Data

  • Determining the type of content is important for

    Evaluating the success of your content. 7. Channel of publication If you have influence or know where your content should appear and be promoted, it is helpful to note this in the editorial plan. On which website. Determining the type blog or platforms will your content appear? This makes it easier to evaluate success. 8. Distribution channel On which channel are advertising measures promoted? Is it purely organic reach or is your content also promoted for money? Make a note of this in the editorial plan so that you won’t be surprised afterwards if the number of visitors suddenly increases rapidly. 9. Keyword(s) If the content to be created is search engine optimized, then write down the main and secondary keywords in the editorial plan.

    If the project is larger you can immediately

    See whether and when which keyword has (already) been used. 10. CTA used Which call-to-action will you/want/need to Saudi Phone Arabia Number Data use for this content? Write it down and measure success afterwards! 11. Goal of the post / KPI This is in the same vein as point 10, but makes it even more concrete: What goal are you pursuing with the text. ATTENTION: This does not always have to be the same goal that the customer is pursuing with the text. For example, if your customer wants to generate more sales via the subpage, your own goal can be, for example, to increase the number of visitors by 10% by date X or to increase the ranking by X places. One does not exclude the other, but it sometimes makes sense to set internal goals differently than external ones.

    As a copywriter or content marketer after

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    The project has been completed or the text has been submitted, you often don’t even notice whether your customer is actually making more sales from the site or not. In many cases, the number of visitors or rankings are easier to measure and can sometimes create a sense of success for you and Qatar Phone Number List your team. The KPI finder from BVDW eV can also help you when looking for possible goals . 12. Content Status Permission granted? Completed? still open? Briefing done? Running? Complete? On-line? – Use a column for the current status of the content. A classic “red-yellow-green traffic light system” also makes sense here. 13. Reporting results Is your text successful? Transfer your (own measured) reporting results in relation to the respective content to the editorial plan. A “Was the goal achieved: Yes/No” is enough.

  • Contents Why do I need an editorial plan for content

    Do I need an internal and external content plan? How important are the goals in the editorial plan? Maintain editorial plan Tips & tricks for the editorial plan 4 key advantages of the editorial plan Contents Why do Why do I need an editorial plan for my content marketing? You should definitely ask yourself this question before creating an editorial plan. This is the only way it will serve its purpose later and not become an annoying document that you have to maintain because of your boss. It’s best to write down what your editorial plan should be able to do and then decide what needs to be included. From my experience. It makes most sense to view the editorial plan as a holistic document.

    Everything – really everything – that is important

    To know for creation, success and success control is noted here. Editorial schedule update reminder A document for everyone makes it easier to keep an overview and everyone is on the same level Russia Phone Number Data of information. What needs to be included in the editorial plan? It is used for time planning. Regardless of whether this is annual planning, three-monthly or monthly planning, and helps to maintain an overview as the order situation becomes more complex. Therefore. In my opinion, the following things should be included in a proper editorial plan: 1. Deadlines They serve for temporal orientation. It is not uncommon for other departments to depend on meeting deadlines.

    Therefore they are an absolute must

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    Release date When your content is published is crucial for the start of your success monitoring and the actual completion of the content process.Responsible Who is responsible for creating it. With the entry Philippine Phone Number List of a responsible person. Everyone knows who they can contact if something changes, questions arise or the deadline is not met. 4. Topic Use a column for the exact topic or the preliminary heading of the content, so everyone knows what it is about. 5. Format Video, text, infographic, white paper or something else? The format should be noted in a column. If necessary, this can also be integrated into the topic column. 6. Type of content What type of content do you want to create on the topic mentioned? Should it be news, evergreen content or snackable content.

  • The effectiveness of an automated audit depends

    SEA audit directly in the Google Ads account with the optimization factor recommendations. Under no circumstances should you accept these suggestions without checking them – high budget expenditure and sometimes meaningless keyword entries can be the result. However, it is definitely worth checking the recommendations from time to time. Implementing some of them – and rejecting some of them. With the optimization factor, Google suggests recommendations for customization The recommendations for the optimization factor (in the middle column menu under “Recommendations”) are partly helpful – but partly not. “Search engine optimization for free” would be a meaningless keyword for seocracy. It is advisable to reject non-relevant optimization factor recommendations in the 3-point menu.

    You can reject recommendations that you

    think make less sense using the 3-point menu at the top right. Google also rewards rejection of a recommendation with a (temporary) improvement in the optimization factor. We can help you! Are you Qatar Phone Number Data looking for a competent, flexible and reliable online marketing agency? We look forward to your non-binding inquiry. Contact us Do you benefit from having a direct Google Ads account manager? The account managers also often do a kind of Google audit – but these seem more Google Sales-driven and don’t necessarily lead to a sales drive for your website. What belongs in an SEA audit.

    The levels the effectiveness of analysis in the SEA Audit

    Phone Number Data

    Are not rocket science – for example, if you compare the service pages of different SEA agencies to the SEA Audit, there is largely agreement here. From the rough to the fine, it is worth checking these levels during New Zealand Phone Number List the SEA audit – and adding additional levels depending on the objectives.In addition to the fact that an editorial plan helps you surprise. Plan your content, you can also include other important information in it that will help you and your team create content and for other projects. I’ll tell you in my blog post which information is essential for me to include in an editorial plan and what a sensible content plan should contain. Creating an editorial plan prevents chaos If you use your content planning cleverly, you will get more out of your editorial plan in the long term.

  • Question yourself Have you discussed your goals

    Have you defined these goals realistically and specifically and monitored them together on a regular basis? What else could be causing your dissatisfaction? Maybe your agency simply doesn’t have enough time budget so that it can only implement monitoring? As a first step, ask your current agency whether they could carry out an SEA audit themselves – and make it clear that you would like to give them another chance, but that further cooperation depends on the quality of the audit. Man looks from mountain at data projected from his smartphone If you’ve already tried all of this, a fresh look from another agency in the form of a SEA audit can of course make sense.

    Clear communication at eye level with your

    Current agency is important here. Because: The prerequisite for the SEA audit is account access to your Google Ads / Microsoft Ads account. As soon as you set up this account access, your current agency will Poland Phone Number Data notice anyway. A “secret” audit is not recommended and is not technically possible. Who should do the SEA Audit? Can you also do it yourself? There are various checklists and tools that you can use to do your SEA audit yourself. However, this depends on your SEA experience. If you have managed very few Google Ads accounts yourself, it will be difficult for you to even record the current status and then be able to evaluate it. In this case, I would not advise you to carry out the SEA audit yourself.

    Snow in spring question yourself on the roof of the Olympic

    Phone Number Data

    Hall distorts the view of the sun Sometimes the view of the sun is blocked by residual snow – and then the neutral, unobstructed view of a SEA audit helps to find new starting points. Many agencies offer the SEA Mexico Phone Number List audit as a one-off service, or as a starting point for an ongoing collaboration. If you want someone external to do your SEA audit, then these criteria could help you: The agency/freelancer should specialize in SEA or have a team of SEA experts. Marketing all-rounders (who cover all channels) cannot be experts in all channels – it is actually challenge enough to “just” be an SEO or SEA specialist and keep up with Google changes and innovations. Purely tool-based, highly automated SEA audits can provide good starting points. However, they cannot evaluate your objectives or individual questions well.

  • Are you already very well positioned and there

    very carelessly and you have the feeling that you are throwing your budget into the Google window without being rewarded with the corresponding added performance value? If you have the impression that “there is more” (be it more traffic, better keywords, cheaper conversions, cheaper CPCs, more leads or something else), the Google Ads audit can also be useful. An SEA audit is particularly worthwhile if you – or the person who set up the campaigns – had little SEA experience. You can also use the SEA Audit to get to know an agency/freelancer and how they work better – before you decide on a long-term collaboration.

    And even if you manage your campaigns operationally

    yourself, but would like input for optimization in the sense of sparring, an SEA audit is helpful. Calendar with TÜV appointment A calendar, car and appointment at the TÜV – the SEA audit is almost that easy. When Philippines Phone Number Data should you not do an SEA audit? There are two situations in which I would not necessarily recommend an SEA audit. If you are very sure that your SEA campaigns are already set up very well, then an SEA audit is actually not necessarily worth it. Here I would rather recommend that you commission an agency/freelancer directly to do the sparring and to identify optimization approaches (without the audit) directly in the account, without doing the target/actual comparison. At Seocracy, we often receive inquiries about.

    SEA audits when companies are dissatisfied with

    Phone Number Data

    Their current agency and would like a second opinion. Or would like to discuss to-dos with their agency on an equal footing. The background to this is understandable – but I actually recommend taking other Malaysia Phone Number steps first. In general, there is no 100% “right” or “wrong” when setting up SEA campaigns. There are also different strategies from different agencies – each of which may be suitable. And there is also a constant need for optimization in every Google / Microsoft Ads account that we manage as an agency at Seocracy. If you have doubts about the quality or implementation power of your SEA agency freelancer. I recommend you: Clearly formulate your expectations of the agency. Address your dissatisfaction directly.

  • But it also depends on personal taste to speak of

    Google also suggests this question in Google Suggest. As variable as the article of the audit is, the implementation can also be variable. An SEA audit is a thorough review of your SEA campaigns (Google Ads/Microsoft Ads) based on best practice aspects. For this purpose, the status is recorded at various important levels. A target is defined and optimization levers are prioritized and evaluated, if necessary also with an effort estimate. What is a good SEA audit? Several people look through telescopes in different directions There is no good or bad when it comes to form – but rather different perspectives on your SEA campaigns.

    It is important that your objective for the

    Website is taken into account (regardless of whether it is aimed at B2C, B2B, eCommerce or lead generation). You could ask the following questions to the agency/freelancer that is Oman Phone Number Data supposed to implement your SEA audit: How automated is the SEA audit? How much individual analysis and consulting services are covered? What form does it take and what will the result be? What size will it approximately be? Are tools used for the audit? Who carries it out? Can individual questions be given priority? Which levels are taken into account in the SEA audit? Is there an opportunity to ask questions after completion.

    Will the but it also depends result be presented live or

    Phone Number Data

    Will a workshop be offered – or would that be an additional consulting service? Are individual recommendations made in the SEA Audit? Or is it just comparing ‘Is’ with ‘Should’ without naming Lebanon Phone Number specific to-dos? What size SEA accounts does the agency/freelancer have experience with? For very small, medium or large Google Ads / Microsoft Ads accounts? Are levers operationally implemented with the SEA audit? Olympic tower in the snow, Olympic tower cherry blossom Depending on your perspective and objective, a different focus on the same content leads to a different result. When should you do an SEA audit? To return to “SEA Auto”: Unfortunately, there is no warning in the Google Ads account that says “SEA Audit is due”. In general, an SEA audit can be useful if you want to know where you stand with your SEA campaigns – in the sense of a water level indicator.

  • The standard reports at Semrush are practical so

    I have in common with the competition which keywords all competitors share but I don’t for which keywords. I rank worse than all my competitors for which keywords I always rank better than all my competitors. Keywords that I don’t rank for, but at least one of my competitors does Keywords that only I rank for Semrush keyword gap Semrush offers a variety of predefined reports. These reports give you a broader and deeper look into your keyword gap, but are not as complex as the Excel method. There is also a tutorial from Semrush for this . What do you do after the keyword gap analysis? After exporting the data, it is important to evaluate it: Which keywords can and do you want to play with? This again depends on your offer.

    In the example above for example it makes no

    Sense to cover the “cats” section if we don’t offer cat barf at all. Which keywords can be particularly lucrative for you because, for New Zealand Phone Number Data example, the margin is particularly high? Also assess how big your chance is – for example, if your competitors with elaborately produced content are already ranking at 1, 2 and 3 and you only have limited resources, then it’s better to turn to another keyword. Your Google Ads / Microsoft Ads campaigns are running, you are actually quite satisfied – but would you like to know whether you are losing potential? You can find out in this blog post whether an SEA audit might be exactly right for you.

    Woman with “SEA Audit” sign and Google

    Phone Number Data

    Ads symbol in her hand An internal or external SEA audit makes sense often and regularly. Contents What is a SEA Audit? What is a good SEA audit? When should you do an SEA audit? When should Latvia Phone Number you not do an SEA audit? Who should do the SEA Audit? What belongs in an SEA audit? What is a SEA Audit? SEA Audit is not a protected term – and there are various synonyms such as Google Ads Audit, Google Ads Check, or AdWords Audit. The form and scope are not static, but vary depending on the initial situation, objectives and the agency or person carrying out the work. Audit tends to sound bigger, more comprehensive – the TÜV test of your “SEA car”, so to speak. The Google Ads campaign check is smaller, not quite as comprehensive – a relatively short check that checks more of the basics and is therefore less time-consuming.

  • However there are certainly a lot of keywords in

    This keyword would then not appear. Or only two out of three competitors rank for a keyword – a missed opportunity because this search term doesn’t appear either. 18,000 subscribers can’t be wrong You don’t want to however there are miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox! Subscribe now All competitors must rank in the top 20 No result found! Really? Or maybe only one of the competitors ranks at 21 instead of in the top 20….? To solve this problem, a detour, some manual work and Excel magic will help you: You export your rankings and those of your competitors one after the other under the “Keywords” tab.

    You summarize them in an Excel folder

    With a few if formulas (see picture) you can put together an evaluation. You create a pivot table and get a clear assessment Netherlands Phone Number Data of how you compare to your competitors. Column However there are Your page is ranking”; “Your page is NOT  You can refine this evaluation as desired, for example by: Insert topic clusters Do not just insert an “if” ranking, but a “where ranking” (e.g. “ranking between 1 to 3”, “ranking better than competition”, etc.) The only limits here are your imagination (or your Excel skills). keyword gap analysis excel The results can be clearly summarized in a pivot.

    Keyword gap analysis with Semrush If the

    Phone Number Data

    Previous step was a bit too nerdy for you, I recommend the keyword gap analysis from Semrush. Here you can analyze the Italy Phone Number rankings of up to 5 competitors – also at domain, sub-domain, directory or URL level. It is also possible to include paid and PLA keywords. What excites me most, however, are the diverse filter options, including possible combinations in Semrush’s keyword gap analysis: semrush keyword gap The filter options at Semrush are very well developed, so I can, for example, exclude all keywords that contain the word “cat”. It’s a shame that the “competitor position” filter also applies to all domains with Semrush. So I can’t filter: “At least one competitor in the top 10”, but only “all competitors in the top.

  • How big is your topic or your The more topics you

    I recommend that you analyze your competitors’ keywords. How active are your competitors? It’s clear: if you’re in a competitive area, you’ll have to take a look at your competitors more often than if you’re in a more niche area. How well do you know yourself? The better you know about an area, the more likely it is that you will “discover” topics and thus keywords even before your competition. In these cases, you get correspondingly little added value from the keyword gap analysis. Conversely, are you new to a topic? Then look at your competitors at shorter intervals. Your own visibility is gradually decreasing, but that of your competition is gradually increasing.

    Of course, there can be other reasons for

    This, but it’s definitely worth taking a look at your competitors’ keyword data! Simple keyword gap analysis (Sistrix) You can easily do a keyword gap analysis using various tools, for example Sistrix. To do this, go Mexico Phone Number Data to the “Unused Keywords” section under “Opportunities”. At this point you can then enter up to 3 competitors. What’s great is that you can include the entire competitor domain, but also just individual directories or URLs. This is always helpful if your “competitor” has a significantly larger product range than you: 1. View the Opportunities report. 2. Click on “unused keywords” and enter your competitors. You can either look at the of your competitors.

    You will then receive an overview of the

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    Keywords with an assessment of the search volume, competition and competitor rankings: unused keywords / Keyword Gap Sistrix Here you can see an excerpt of the keywords for which two competitors rank, but our site does not: “barf for puppies” & Co. is a new topic! The procedure is Iran Phone Number explained in more detail in this Sistrix tutorial . Detailed keyword gap analysis (Sistrix & Excel) The standard solution from Sistrix is ​​already very helpful in many cases and should already offer sufficient optimization potential for most online marketers. Sometimes I just want to know more or have a slightly different format or just sort things differently – but that’s not possible at the moment. One thing bothers me more often (is anyone reading from Sistrix? Then please pass it on to product development ;): When looking at the all competitors have to be in the Top 20 / 10 and my website must not be.

  • When will you get more trust from google this is

    Want to have good rankings as quickly as possible. I strongly assume that websites that do a lot of things right very quickly will also get a high trust score very quickly. If you start a huge marketing campaign and shovel tons of traffic onto your website from other sources right from the start, you will meet the criteria more quickly than someone who has had only moderate traffic for years. It also seems to depend on the size of the topic. Anyone who joins the ranks of Amazon, Media Markt and Saturn and sells all electronics has to have significantly more trust than someone who only offers USB headphones.

    So start with a focus, earn the trust of

    Google and users there, and then expand your position step by step. Or go broader right from the start – but then with the necessary marketing power.There are different keyword and SEO strategies to achieve success: which one is right for you depends on various factors. But one thing is very Malaysia Phone Number Data useful so that you make the right decision: a keyword gap analysis helps you find potentially interesting keywords that your competitors cover but you don’t yet. Close keyword gap Would you also like to close your keyword gap? Then quickly read the blog post Inhalt Was ist eine Keyword Gap? Wann ist eine Keyword-Gap-Analyse sinnvoll? Einfache Keyword-Gap-Analyse Detaillierte Keyword-Gap-Analyse  Keyword-Gap-Analyse mit Semrush.

    Was machst Du nach der Keyword-Gap-Analyse

    Phone Number Data

    What is a keyword gap? The keyword gap in your domain describes the keywords for which your competition is ranking, but you are not (yet). This means that your competitors cover search queries Indonesia Phone Number and generate organic traffic that your site is currently missing. Keyword gap analysis is a part of competitor analysis. Felix explains what else is involved in his blog post on SEO competitor analysis Use keyword gaps The keyword range in which your competitors rank but you don’t is called the keyword gap When does a keyword gap analysis make sense? A keyword gap analysis is generally useful and I recommend that you carry it out regularly. How often depends on several factors: How fast-moving is your topic? The more “trendy” your topic is, the more often a keyword gap analysis makes sense.

  • Gala de probably cannot receive as a ranking for

    You don’t want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox! Subscribe now In my opinion, the factors for trust in a particular topic could be: Links from hub pages from the corresponding topic. If you work in the gardening sector, then the well-known gardening websites should ideally link to you. Stringency of your content: Do you always write about a different topic or are you highly specialized? Frequent mention of your website or URL on sites with good trust in the corresponding topic. Author names as entities in the corresponding topic (especially for medical topics or finance topics) subjects.

    Depending on the thematic focus, you have

    Confidence in certain topics – but this can change over time. How do you get more trust on Google? By improving the points mentioned above. This mainly works with the old credo of the Search Quality Team: “Build a Lebanon Phone Number Data website that users like.” The guidelines for webmasters page literally says : “Webmasters who adhere to our guidelines offer more user-friendly websites and are consequently ranked better rewarded than those who are constantly looking for loopholes.” If I can give you a very important tip: Try to build a really good website – and try to make it known to your target group. If you focus on that, Google’s trust often comes all by itself.

    Attempts to gala de probably manipulate the CTR or fake

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    Search queries are usually not effective but never last. Instead, it is very effective if, for example, you arouse real interest in your brand India Phone Number with a good marketing campaign – then, in addition to the positive SEO effects, you really have a well-known brand! Do individual URLs also have trust? I’m very sure of that. You probably know one or two URLs that have been firmly cemented in the same position for years. I think there is both a domain trust and a URL trust that assigns trust to individual URLs. Of course I don’t know whether the URL or perhaps the topic is the deciding factor – both would be possible.

  • Similarly Google can also monitor the traffic flow

    Google sees it (via Chrome and Android). The CTR (click-through rate) in Google search plays a very important role. The better known you are in an area, the higher your CTR is. The website name is also a UG, AG, GmbH or a registered trademark. Onsite factors Good new content, regularly and over a very long period of time – in my opinion, one of the most important things of all, alongside external factors. Good user signals measured with Chrome and Android. Not bounce rate, but a little more complex signals. The complete Core Web Vitals are of course also a trust factor. Not only the new factors of this, but also whether HTTPs is used or whether the site has been hacked.

    Links that point away from your website

    Are sure to be viewed. Are you linking to good websites or just junk? Number and frequency of 404 errors or server errors. If you rank great but your server goes down every three days, it frustrates users – and Laos Phone Number Data ultimately Google too. Is the website accessible every time Googlebot comes by? Is the loading time always good or does the online shop’s server regularly crash on Sunday evenings? Ratings from quality raters – Google denies that the ratings are directly included in the ranking – but I would perhaps include such a manual score from an expert in the trust score? But that’s very speculative, to be honest.

    Badges, seals and certificates such as or

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    Trusted Shops) Presence of certain URLs that generate trust (data protection, legal notice, press area) Topic factors The topic on which you want to gain trust plays a big role. My personal assessment is Hong Kong Phone Number that the more you specialize, the faster it will be. If you create a guide page for USB headphones, you can get good rankings faster than with a guide page for “technology”. Google loves specialized websites. A few domains are generally trusted for all topics, such as Wikipedia or large daily newspapers. But when it comes to newspapers, there are also financial newspapers and tabloids, where Google definitely differentiates. The Financial Times has a harder time ranking for topics related to the English royal family than Gala.de.