The Next Big Challenge for Content Marketer

The Next Big Challenge for Content Marketer

The now famous Coronavirus has certainly caused significant damage to the Italian economy, as well as to the global one. If we focus our attention on the various business sectors we will notice, in fact, that the owners of small and medium-sized businesses have been the ones most affected by this pandemic. In particular, we see how in 2020 there was a drop in turnover by SMEs of 13.5% compared to 2019, a notable measure, given that, in absolute terms, we are talking about a figure around 420 billion euros. Despite this loss, the Government’s allocations to this category were small: 29 billion euros in direct aid, only 7% of the turnover lost by this category.

A measure that certainly helped some sectors

Ristori Decree issued on October 27th in favor of bars, gyms, cinemas, restaurants and the like. Which covered 25% of the drop in turnover, but which in any case cannot even sustain the fixed costs Armenia WhatsApp Number List of these activities. Unfortunately. All this will lead to an increase in both bankruptcies and liquidations of SMEs. In fact, to the detriment of the five-year period 2012-2017 which had seen a gradual decline in these procedures. Worrying data had already appeared in 2019, with an increase in bankruptcies and liquidations equal to 12.4% and 1.7% respectively , data that is destined to grow given the adversities that entrepreneurs have had to face in this period. In recent years, however, small and medium-sized businesses have become more resilient. As there has been a reduction in the weight of financial debt in relation to equity.

The biggest problem for SMEs today

is therefore liquidity, but entrepreneurs will be able to counteract this problem because. Although there was a notable reduction in turnover and profitability during 2020. The financial fundamentals Canada WhatsApp Number List have continued to improve over the last few years. This allows them to be able to access financing in order to cope with the difficulties arising due to Covid-19. From a company point of view. The main interventions to be implemented to address these problems will be of two types: reorganization of spaces/processes and expansion of the methods of supplying products/services.