The more top content the better the ranking

The more top content the better the ranking

A domain X consists largely of editorial content and has a total of 1,000 articles. Of these 1,000 articles, 5 articles are real traffic generators and produce 80% of organic traffic. Another 145 articles produce the remaining 19% of traffic. The remaining 850 articles collectively do not even provide 1% of the traffic. The total traffic is 50,000 visitors per month. In Google’s eyes, the picture is mixed: Domain 5 does have really excellent URLs that perform extremely well and offer added value for the user. Google definitely wants these 5 unicorn URLs high up in the SERPs. However, in addition to 145 mediocre content, there are also 850 “toad URLs” with rather poor content.

What would you as Google do if you saw a

Completely new URL from this domain? What is the probability that the new URL will be a unicorn and not a toad? You can calculate this: It’s 0.5%. Only every two hundredth item is a piece of cake. What happens USA WhatsApp Number Data if you delete content? What is obvious about your domain X? That’s right, delete content! You should delete the 850 articles that make up less than 1% of the traffic. In purely mathematical terms, you would have 500 fewer visitors per month (1% of the traffic of 50,000) because you will miss the traffic from the toad URLs in the future. In practice, however, the opposite is the case: It is not uncommon for your total traffic to increase by  meaning you suddenly have visitors per month.

My experience shows that a increase in

Traffic is not uncommon, but rather the rule. Specifically, the following happens: Of course, you will lose the rankings for your 850 articles. But there were hardly any rankings anyway. At the Italy WhatsApp Number List same time – usually after a few weeks – the rankings for your remaining URLs increase. With the remaining URLs you will rank for more keywords and you will generally rank higher. By the way, your internal linking is also better because you distribute your link juice over fewer URLs. Unfounded fears when deleting content Many SEOs and webmasters still often don’t dare to take this step to delete content. Why not? The content cost money. That’s right, but it doesn’t help – and it does you more harm than good. When I think about how much content we have produced so far and how much of it is still current, it’s really frightening.