Despite its importance! calculating ROI in digital marketing isn’t always straightforward. Here are a few common challenges:
a. Multi-Touch Attribution
Customers may interact with multiple malaysia phone number list touchpoints (ads! social mia! email) before converting! making it hard to assign ROI to a single channel.
b. Long-Term Brand Awareness
Campaigns that build brand awareness it makes it easier to detect and access opportunities may not have immiate measurable returns! even though they contribute to future sales.
c. Inaccurate Tracking
Without proper tracking tools like Google data on Analytics! CRM systems! or UTM codes! marketers may misattribute results.
d. Offline Conversions
If some customers convert offline (in-store or by phone)! digital ROI calculations may not capture the full picture.
