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Disputes often arise between marketers and sales specialists when explaining the term “lead”. So, for sales managers, leads are users who have provided the business with their contact information. By completing a target action (call, application, registration, filling out a form, etc.). In marketing, a lead is a person who has shown interest in a company. And not necessarily obvious. This can be either a subscription to the newsletter, a comment, or just a like on a social network, that is, any interaction with the brand. Lead generation in marketing is the process of attracting potential customers (leads). It is important that a potential buyer will not necessarily become a real one, because he only became interested in the product, but did not place an order.
The conversion or not depends on the further work of the marketer and sales manager. Marketing leads can include offline as well as online activities. For example, filling out a form at an event, a personal meeting with a company representative, or even a regular Cell Phone Number List visit to a store. Lead generation in marketing What types of leads are there? Leads are divided into several groups based on two factors: the degree of interest and the source of user attraction. The first criterion is the main one; according to it, leads are: Cold – a potential buyer has a low level of loyalty and is just getting acquainted with the brand. He is not yet ready to purchase, but has already completed a certain targeted action, for example, subscribed to news or other free content.
But has not made a final decision. For example, warm leads can research and compare a desired product from two or three companies. And here it is important Australia Phone Number List to convey the advantages of purchasing from your company. Hot ones – “without five minutes” a real client. Then it’s a matter of good service. After all, even if the user has made an order, he can cancel it, for example, due to inconvenient delivery. There are also untargeted leads. These are users who interacted with the brand incorrectly and are not interested in the product at all. For example, a person filled out a feedback form to get a price list for wholesale buyers, but the company is engaged only in retail trade.
