Website redesigns provide a great opportunity to find new ways to engage with customers. However, many organizations fall into 4 common pitfalls that limit. Common Pitfalls When Redesigning the impact of website redesign projects on their organization.
These projects are not just about updating overseas data your site’s navigation and design. They’re also an opportunity to focus more on lead generation and conversion to better communicate the value of your services to your customers and why they should choose you.
Websites that are customer-centric and focused on their needs usually produce the best results. To help you get the most out of your website redesign project, here are common pitfalls that limit the impact of a new website on your organization.
1. The goals of the website redesign project are not focused on analytics and KPIs
Before you begin a website redesign project, you should sit down and define your goals. Yes, you want your site to look better and function according to modern standards. But if those are your only goals, you’re likely missing out on some important aspects to focus on, including analytics and KPIs .
To overcome this pitfall, take some car content on the one hand time to articulate what you hope to achieve from your site. Evaluate existing analytics and conversion rates to find areas for improvement. Compare your results to industry standards to set goals.
Set 30, 60, and 90 day goals for your new site. This way, you’ll know how well you’re achieving those goals as you begin working on your new site.
Your goals should be higher and bigger than what you currently see on your site. Common goals include:
- Increase the number of keywords for which you rank on page one of search results
- Get more traffic to your website
- Increase conversion rate
- Add important pages that are currently missing from the sitemap
- Reduce the number of bounces on the site.
2. Focus your project on the features and content that need to be added
When you focus on the features you think are missing from your site and think about the content you want to write for your new site, you are missing an important step. Before you think about what content is missing and what features you would like to add, you need to think about your client first.
A customer-centric approach to website development means that you should start with what your customers need and tailor your website to meet those needs. Don’t skip this important step – do your research and learn more about your target audience.
Looking for a marketing agency?
3. Your project plan lacks SEO tasks
Launching a new website will have china leads a huge impact on your search engine rankings. There are several steps you can take to limit this impact, but companies often forget to take these important steps.
You’ve already invested some capital into building a search presence. Even if your rankings aren’t as high as you’d like, and one of your main goals in a website redesign project is to fix that, you should focus on preserving what you’ve built with your website.
Leave a Reply