In this article we are going to focus on the first phase of the customer journey , the awareness stage , locat at the top of the sales funnel and where the searches to be carri out are 100% informational in nature.
How many times have you been fac with the task of writing content to attract traffic to your brand and lack inspiration?
Well, that is precisely the goal of this article: to show you where you can get ideas to create content with answers to the informational searches of your real and potential audience.
What are informational searches?
Let’s start from the beginning by defining terms: informational searches respond to a user’s search intention of the “know” type through which they want to obtain an answer to something, they search for specific information.
Most commonly, this search is bas on the concept itself that you want to find out about, accompani by an interrogative particle:
How to do microblading on tattoo eyebrows?
Where to get a henna tattoo?
What to do to buy a second-hand motorcycle?
How much does a rhinoplasty cost?
What is the cheapest dental clinic in Bilbao?
Who is the best plastic surgeon in Spain?
How to find my stolen motorcycle?
Why hire a personal trainer?
But the user can also search for information using other alternatives such as:
Guide to learning how to mitate.
Tutorial on how to fix blinds tape.
Tips to avoid lumps in bechamel.
Ideas for decorating small apartments.
Examples of urban terrace decoration.
If we analyze them one by one, they all have a common denominator: the user has realiz that he has a problem and nes to know everything that it entails or how to solve it.
Key considerations in informational searches
Keep in mind that in the awareness phase , the consumer journey is just beginning. Therefore, the first hurdle to overcome as a content creator is to get to know the consumer from scratch and for this you have an exceptional ally: the buyer persona profile .
Tips for designing your buyer persona
His biography: name and surname (suppos).
Your basic sociodemographic data : age, gender, marital status, academic level, work activity, purchasing power and income…
Your psychological profile : introvert, extrovert, intuitive, sentimental…
Their motivations: online shopping option, search for You can get accurate and quality-responsive phone number list contact lists for your products or services. Customer service 24/7 with all america cell phone number list plans. -iletelefon-no-liste- All the data this advertiser collect from permission sites (having good database quality or quantity by using it you can earn leads) our databases bring together that, and get promot to your business for increasing sales. different or exclusive products, competitive prices, flexible hours…
Their objections: high price, low quality, excessively long delivery times, limit payment methods, lack of security, questionable cribility and brand reputation…
Imagine you are a luxury travel agency. Within this segment, your client portfolio will be vari and the number of buyer personas to design will also be diverse.
Let’s look at two examples:
Buyer Persona 1: Newlyw couples who want a “special” honeymoon to remember for a lifetime.
Their buyer persona profile could be: Carlos Antúnez and María Gil (couple ag 41), Angel Roca and Marta Prieto (couple ag 42). Carlos and Ángel are web developers and colleagues at a marketing agency, Marta and María are psychologists at a clinic they own. They live in a penthouse and a duplex on the outskirts of Bilbao, respectively. All four share their passion for motorbikes and travelling “on their own”.
They have a budget in mind for the trip but what is really el salvador telegram data important for them is to save on management and paperwork because they have little free time but want to have all the details of the trip perfectly ti up.
They are looking for a relaxing trip that will allow them to take their passion for motorcycling to the next level and explore Route 66 on a Harley.
The value of using informational keywords
Ranking for these types of keywords allows the brand ao lists to lay its foundations for generating potential customers. Why? Logically, the more potential customers enter this phase. The higher the probability of getting a greater number of them to reach the final conversion phase.
And how do you know which are the most appropriate informational keywords?
To answer this question you must ask yourself the following:
What user problem does your product or service solve?
How will the potential customer search ? What terms will they use in their search to describe the problem they are having?
What is your attitude towards the problem or doubt? Is it a serious current problem, are you worri and ne an immiate solution? Do you want to know how to prevent the problem?
How to create content for informational searches?
You may be asking yourself right now: “Where can I find content ideas with informational keywords?”
The information you are interest in: is it. The product or service you are looking for. Can you do without it, what the competition offers, what price range should you take as a reference…
Below are some suggestions that you may be missing out on.
Once you know who you are targeting, it is time to focus in depth on the informational. Searches themselves and on the content to be creat. To guide the user through their journey to the end. Where, hopefully, they will end up purchasing your product or choosing your service.
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