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Figures can be and how you can set and measure achievable goals. 1. Increase organic traffic: Turn search volume into visitors. The result: We more than doubled the magazine traffic on average through content marketing. How did I also don’t claim we do that? In search of the answer, I looked at the performance of individual magazine articles. The result: With a very good article on a specific topic and keyword that meets the user intent, it is possible to multiply the number of visitors in terms of search volume within the first twelve months . What I mean: If the search volume of the main keyword is 880/month , we reach an average of 880 potential website visitors per month across all key keywords . If you extrapolate that over the year, that could be around.
Organic site visitors . But be careful! This statement cannot be generalized. The prerequisite is the regular and long-term creation of high-quality content. In addition, the company or brand should already have a certain level of recognition Iraq Email List or have been in the industry for a while. In addition, the competitive situation is. Also a factor that cannot be ignored. or guide, or the brand is still relatively unknown, it can take longer for traffic to come to the website. Even with high quality content. 2. From the magazine to the shop with one click How does magazine traffic benefit me? This question may sound familiar to you. The goal is to direct users, sooner or later, to the shop via the magazine, or even to specific products in the shop. (If you’re now wondering how to do this, I recommend Julia’s article on the topic of shoppable content .)
Product link as shoppable content from Ortovox Example of shoppable content: Screenshot of the article “Backpack innovation – Swisswool full contact” on ortovox.de In order to be able to see how many users click on the shop via magazine articles, we have Canada WhatsApp Number List set up the magazine-to-shop traffic segment in Google Analytics. Magazine to Store Traffic: Segment in the success of content marketing, it becomes exciting when you put this number in relation to the number of visitors to the magazine or the number of entries to the magazine. So what percentage of users whose first contact with the website was the magazine clicked on a link to the shop in the same session. It’s exciting because once you’ve collected this number, you can use it to document progress. But here too, caution is required.
