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Exactly where your recipients are and what content they prefer to consume . Of course, it also plays a key role on which digital channels you are currently present on. As part of the 2019 Christmas campaign, EDEKA is relying on different target groups/media channels and therefore on cross-media distribution. In principle, the annual TV commercial is a must and an indispensable part of the pre-Christmas cosmos – users are literally waiting for it. The target group that is intended to be addressed by television advertising (upper middle class between 50 and 70 years of age) is different from the Instagrammers (audience between 25 and 40 years of age who prefer to consume “beautiful” images). The campaign is widely distributed and rounded off overall via radio and PoS marketing (point-of-sale marketing) in the branches. Tip.
Don’t forget to focus on targeted advertising of your posts, especially in the social media area. Of course, you should also take this into account when planning your budget! #7 Create a campaign plan The next step is to develop a campaign plan. To Malaysia Email List do this, marketing campaigns in particular always need one thing – and that is lead time . That can mean one to two years of planning. In my opinion, the following two points are crucial for successful implementation. Sketch & evaluate your ideas As part of a campaign plan, you should already be able to outline your ideas. I recommend that you don’t sort things out at first, but rather include all the options that you and your team have put together. By evaluating your ideas according to certain criteria in the next step , some will usually fall out on their own.
You can use the following evaluation criteria: Reason Why Format User Value Innovation target group standby emotions If you put a realistic number of – let’s say – one to five behind each of these points, you will end up with a result for each idea Malaysia WhatsApp Number List that allows a direct comparison. Incidentally, it has proven useful to include criteria (e.g. “effort” and “damage to image”) that determine the success or failure of the campaign as negative factors in the evaluation. However, you can give double weight to points that are particularly relevant to you . Conclusion: The numbers can be compared and sorted realistically and, above all, soberly. Ideas that achieve a low score usually fall off the grid. Calendar events for marketing campaign A developed campaign plan also includes calendar events such as Halloween. Lege Deadlines & Milestones fest By setting milestones and deadlines in your campaign plan, you can set a rough timetable.
