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It also makes sense to present yourself with a video, especially for highly complex areas. The product you are offering is often available from several different manufacturers and is usually not very emotional. Using moving images, i.e. video, you can charge your product with emotions. The production of a ship’s propeller looks more impressive in a video than in a picture. by robots, but by people. Content and content marketing B2B and industrial websites are often surprisingly taciturn. This is probably due to the high standards that these companies have for themselves; it is better to write too little than too much. And anyone who needs CNC components already knows what’s going on, they just want to know where to call anyway. Content is difficult to implement at first glance, but once the machinery is running, in the long term (in combination with SEO) it is the channel that generates the cheapest leads – and at the same time the highest quality.
By content in these areas I mean above all white paper, e-books, checklists, webinars, a corporate magazine, Info pages (instead of pure sales landing pages). Basically, the Hong Kong Email List shorter the time and the easier it is to set up, the more a lead will cost you to acquire (e.g. via paid ads such as LinkedIn or Google Ads). A white paper can be set up relatively quickly. But needs a lot of push with paid ads to generate leads. A company magazine takes months to establish itself, but in the long term it is the cheapest option due to the large amount of free SEO traffic. Content marketing is the best way to show your expertise – and you need that if you want to tackle highly complex tasks. By the way, a well-functioning content machine is also a price driver for company sales and investors. Which some of our customers have already been happy about when selling.
You should not forget the fact that there is very little competition in content marketing, especially in the B2B sector. Few have the strategic foresight to devote themselves to professional content marketing. Even if they do, they can rarely catch up Africa Phone Number with you. You can set up Google Ads quickly, but truly functioning content marketing takes at least 12 months to take effect. I recommend the following video from our content marketing manager Silja Troll: Email marketing. Perhaps the most important channel in the B2B sector is email marketing. With a good newsletter or “just” an email course, you can stand out from the competition and show your expertise. Google can’t change policies or Facebook can’t limit your reach.
