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Companies operating in these highly specialized areas: In contrast to B2C online shops, you don’t have 5,000 visitors and 100 orders per day, but perhaps only 200 visitors per day and two leads per week. However, these leads are tough and welcome to the can mean orders worth millions. segmentation, do not work with so few potential customers. For meaningful statistics you need a certain database – and in some areas you would have to wait years for that. At first glance, online marketing for these highly specialized areas seems less worthwhile than in the B2C market. The opposite is the case! You just have to do it right. Which channel brings the most? Search Engine Optimization In highly specialized areas, SEO is actually one of the best channels you can use. The successes can sometimes be seen very quickly, as the competition is not that big and is often still in a “sleeping beauty sleep”.
If you are the first in your industry to recognize the benefits of SEO, then you can reap big rewards. The biggest challenge for highly specialized industrial sectors is finding keywords. There is often a big discrepancy between what you call your Greece Email List own product and what customers call it. I search for “qualify and organize customer inquiries” when I actually need lead management software. I’m looking for “series production of precise steel parts” and need a CNC component. I’m looking for “manufacturing a structural frame for a ship” or need someone to mill a 5 ton part for me and need subcontract machining. I just researched the last two examples myself and would have had no idea what to look for beforehand. But this is exactly where the challenge lies.
You have to be able to reformulate your product into the words that your target group uses to search. However, it is often the case that there is a part that already knows what a CNC component is. Therefore, you cannot completely do without this Vietnam Phone Number List keyword. and everyday language is one of the biggest challenges. Usability & UX Much, if not most, work in highly specialized B2B and industrial sectors happens via a contact form. This must be easily accessible, clearly designed and user-friendly. There is usually a lot to do here and there is often another big lever here. In this blog post about contact forms from our UX expert Stefanie Eck you will find important information. A detailed view is usually necessary – luckily you can book us for something like that .
