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There they are visible to users without taking up valuable space on the mobile home page. Read more about this in my post about mobile headers and footers . DOS So choose carefully Tease important categories and offers. Ensure clear introductions to the product range. Make sure there is enough spacing and white space between individual elements. Don’ts: Overload the homepage with information/text blocks. Squeeze as much information and images as possible into as little space as possible. Homepage cluttered with advertising banners. Best practice: Douglas de. The Douglas homepage is clearly laid out. The most important categories such as brands. Perfume and make-up are teased below the header – if you keep swiping you can see even more.
The structure of the menu is basically taken up again here. A current product is presented in the slider. in the visible area. Bestsellers, new products and more follow below. The user can easily orientate themselves and quickly understand what New Zealand Email List this online shop sells. mobile homepage best practice Screenshot from douglas.de 2. Place and formulate CTAs correctly In the UX Playbook Retail, Google recommends using a call-to-action at the top of the homepage. This should be as specific as possible and encourage the user to take an action. DOS: Place call-to-action in the visible area of the homepage. Choose meaningful wording (not “Click here”, but “View down jackets now” or “Discover jeans”). Highlight buttons creatively. Don’t: Avoid CTAs. Choose phrases that are too long (better “Discover coats now” instead of “View and discover wool coats now”).
Make the button too small – it must be easy to tap with your finger on the smartphone screen. You can find more information and tips on the topic Spain WhatsApp Number List in the article “ Click me!! This is how you create an effective call-to-action . Best practice: soliver.de S.Oliver relies on clear, unambiguous CTAs on the homepage: requests such as “Shop festive styles” or “ want to click. Call-to-action on mobile homepage Screenshot from soliver.de 3. Use USPs: clarify advantages for users “Why should I order here of all places?” Your homepage should definitely answer this (unconscious) question from users. Unique Selling Propositions (USPs) show your site visitors what advantages they have when purchasing from your online shop. Classics are free shipping or fast delivery.