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The content of the individual episodes or episodes fits the overarching podcast topic and usually appears regularly. Here’s an example: Podcast: “The Politics Podcast – Deutschlandfunk” Podcast episode: “Episode 119 – Freedom of Expression, Discourse Limits, Political Correctness.” Are podcasts worth it for me? Are podcasts a worthwhile format? After all, things have gone up and down with them in recent years and they have often been declared dead. Well, Google’s stated goal is to open up the podcast. Landscape to as many people as possible with its own podcast app. And to double the amount of podcasts listened to. In addition, podcasts should be permanently displayed just like videos as answers to normal search queries without “podcast .
A prerequisite for this is that Google understands the content of audio formats. In fact, Google is constantly getting better at transcribing. Ultimately, this is a consistent continuation of Google’s development of offering users different Thailand Email List formats for their search queries. I can now see relevant stock investment videos for the search query “investing in stocks” without specifically looking for videos. Podcasts are the next step. And Google updates such as BERT also aim to understand search queries better and better in context and to display the appropriate result. Also podcasts. So we can clearly assume that podcasts will become more important in Google searches and that you can use them well for your online marketing.
The importance of online audio is also increasing overall: According to “ Online-Audio-Monitor 2019 ”, two out of three Germans use online Ethiopia Telegram Number audio offerings, increasingly in the car and via smart speakers. At the same time, we are using audio more and more regularly. audio books, podcasts and radio shows. Don’t have a podcast yet? If you are an expert in a topic, have something exciting to say about it on a regular basis and can produce high-quality audio. Then getting started with podcasts will be interesting for you. My colleague Neele made a video about it. Check it out, it only takes 2 minutes: Establish a clear topic and structure Before you start a new podcast or record a new audio episode, you should define a clear topic and research it well. Even if well-known podcasts sound like casual chatter, there is a clear framework and strategy behind successful formats.