Banner blindness.” Automatic slideshows are not only problematic because they may be ignored – they also prevent the user from perceiving the “message” in the images. Dog programs shoppable content Automatically rotating sliders Human eye reacts can irritate and confuse users. Image: titiya/iStock On your homepage (whether mobile or desktop), but also on other pages, it is better to avoid automatic sliders. Instead, choose a meaningful, static image with a good call-to-action. DOS: Use static images instead of sliders. Minimize use of image slideshows. Give the user the opportunity to decide for themselves whether they want to view the next slider image. Don’t: Use automatically rotating sliders that prevent the user from perceiving a message in peace. Best practice: shopviu.
Because the so-called social proof works
VIU does without automatic sliders and presents a current product at the beginning of the homepage, including attractive teaser text and call-to-action: Home page without image slider Screenshot from shopviu.com 5. Social Proof: Use customer Philippines Email List testimonials The best way to convince users of your online shop is to rely on (positive) reviews from previous customers. great. Just think of the online shops and portals that point out “Other customers also bought…” or “Only 2 places left”. Studies have shown how powerful the principle of social proof is: users base themselves on the opinions and decisions of other users. Something that others have bought or is in high demand can’t be that bad, right? You should definitely use social proof, especially customer reviews, on landing pages and product pages, but also on your homepage.
Delete unpleasant customer reviews
DOS: Show rating stars in the header or footer. Display a selection of reviews from satisfied customers on the homepage. Point out mentions in well-known media (“Known from: …”). Don’ts: Tricks: Writing (having) reviews yourself is taboo. Individual Taiwan WhatsApp Number List negative reviews are even helpful – they make the positive references seem more authentic. Read more about this in my article: “ Customer reviews in e-commerce: How you should – and should not – deal with them ”. Best practice: uhrinstinkt.de Customer reviews mobile homepage Screenshots from uhrinstinkt.de Uhrinstinkt relies on customer reviews at the bottom of the homepage. The fact that these were carried out using the well-known rating platform Trustpilot suggests the seriousness and authenticity of the reviews.
