The FID or First Input Delay metric was discontinued on September 9, 2024, and replaced by the INP metric. Since FID was unsuitable in some cases in the past and delivered poor results, this issue should now be resolved with the new INP metric. Originally, this metric measured the time between a user’s first interaction with a page and the browser’s response. For example, if a user clicked on a link within a page, the time until the page responded was measured. In addition to clicking, scrolling can also be an interaction.
This data, like the LCP value, was also measured in seconds
Good: less than or equal to 0.1 seconds
Needs improvement: between 0.11 and 0.3 seconds
Poor: more than 0.3 seconds
Core Web Vitals as a Ranking Factor
Optimizing Core Web Vitals has long been an integral part of any search engine optimization. According to Google, it’s recommended to strive for good metrics. Which metrics are considered “good” were explained in more detail in the previous gambling database section. Achieving good values can also have an impact on search engine rankings. Field data is collected for both the desktop and mobile versions. Both versions have a separate performance score and should therefore be considered and optimized separately.
The case study on the company Rebus demonstrates the importance of website user-friendliness and optimizing this field data. The company was able to increase its domain rankings by up to 192% by optimizing Core Web Vitals. This was achieved through optimizations such as reducing the CLS value from 1.65 to 0.
Depending on the current state of a website, field data such as CLS, LCP, or INP can have a decisive influence on rankings in organic search results while simultaneously improving the user experience. Therefore, it is important to conduct regular measurements with tools like PageSpeed Insights to prevent avoidable negative impacts on a website’s ranking.
Google’s recent changes, replacing FID with INP, also make it clear that Core Web Vitals remain relevant and will continue to be an important ranking factor in the future.
How are Core Web Vitals measured?
There are various ways to capture important field data metrics such as CLS, LCP, or INP. The following tools are free and are particularly the great advantage of this service recommended for measurement:
PageSpeed Insights:
A free tool from Google for obtaining detailed diagnostics on individual metrics.
Chrome UX Report:
Provides real, anonymized data from other users on CLS, LCP, and INP.
Google Lighthouse:
Is integrated into every Chrome browser and is suitable for analyzing individual pages.
Chrome DevTools:
Provides very detailed values, for example, on loading processes and can also emulate different device types.
Search Console
Provides values for the last 90 days for both mobile and desktop versions. However, it is not as detailed as the PageSpeed Insights tool.
There are several free tools that can be used australia database directory to analyze and collect important field data. In our opinion, the PageSpeed Insights tool is best suited for easily obtaining detailed metrics and subsequently performing page speed optimization. In addition to evaluating the performance score, the diagnostic report also displays helpful information and tips. However, those who are more familiar with the topic of website performance should definitely also use Chrome DevTools. Both tools can be used in combination and complement each other in some respects.
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