Today’s customers love to know what’s going on behind the scenes of your business. your manufacturing process works, how your designers come up with style ideas, or how you test new products. Keep your narration short and crisp, and let what you’re witnessing guide your video. Interview a thought leader. Interviews with thought leaders or well-known personalities work really well on-air. Like a live Q&A, a live interview provides viewers with a sense of intimacy and connection with the interviewee.
To extend this advantage
you can also answer audience questions. Repurpose live video. Going live doesn’t mean your video ends when you hit the stop button. As you’ve read in our previous article on , live streams not only attract more viewers while they’re actually live, but they also gain greater reach after the live segment ends. More people tend to watch videos recorded live than off-site. This means you can repurpose live video just like any other video. Inserting clips into your blog posts, posting excerpts on your social media channels, embedding videos in your newsletters the possibilities are endless.
Live streaming offers huge
potential for businesses large and small. To see how we use live streaming, check out , and tune in every Friday to livehow do you do this Every aspect of your online marketing strategy should be dedicated to achieving this goal, from the topics you discuss in your blog and ATB Directory email newsletters, to the guest posts you write for your outreach efforts, from your conversations on social media , to the keywords you have chosen for SEO. Actively participating in ongoing conversations in your industry is the best way to demonstrate your authority in the field and attract potential clients. streaming from . Go Ahead and Show It Off: 10 Steps to Building Expertise on Online By Shama Hyde Category.