it is even more important and necessary to follow a logical thread for their marketing, because they do not have at their disposal all the resources, time and money that multinational companies have.
As you will have understood then, the information you will read will be the most truthful ever and getting ideas for your marketing is the least you can do.
But now let’s go into detail…
WHAT IS BRAND POSITIONING?
In short, brand positioning is. A strategy that helps the entrepreneur avoid wasting. Money on marketing activities that don’t work , through competitive communication towards competitors.
This is the concept of positioning. Getting into the minds of your potential. Customers as a leader, unique and different.
It seems complicated and that’s why we need to phone number list understand the concept starting from the basics, that is… from the mental model that leads a potential customer to purchase one product/service rather than another.
In fact, brand positioning bases its key concept on the choice that a person makes.
What pushes you towards one brand rather than certainly not listening to the feedback another is DIFFERENTIATION , and the possible situations that arise are two:
The products are similar
there is no differentiation : in this case it will be more difficult for the person to make a decision. Basically, the most well-known brand or the one with the lowest price b2c fax will Be rewarded the products are different. There is a differentiation : without. A doubt the product made more interesting, thanks to the positioning, will be the one that will be purchased.
The secret is therefore to understand what to. Communicate , based on what your competitors. Communicate and what your potential customers think and have in mind.
