We know how difficult it is to attract and generate leads , let alone retain them. With so many options on the market, consumers can easily become distracte or lose interest. Have you to think about what has been wrong in your digital strategies. The answer may be very simple: you are not working on your leads with an Inbound Marketing agency. And although traditional agencies are very functional, they do not follow the Inbound methodology. which focuses strategies 100% on your consumer. generate-3-times-more-leads-with-an-inbound-marketing-agency-than-with-a-traditional-one But, let’s get to the point. An Inbound Marketing agency is an expert in creating digital strategies to attract potential clients and optimize content so that your company’s. Message reaches only the target audience that interests you.
Why does an Inbound Marketing agency help leads?
These strategies are essential to achieve greater attraction of leads. As they position your company/brand as a leader in your sector. They make you that company that consumers turn to. Because they know that your content will contain the answers to their Country Email List questions; and with your product and service. you will solve their . Lead generation requires time and a lot of knowldge of the ideal consumer (buyer persona). As is known, the flywheel that belongs to the Inbound methodology is divide into three essential phases. Attract Interact, delight. At the center of this cycle, there will always be the client. An Inbound Marketing agency has the task of determining which are the ideal digital marketing strategies for each phase according to your buyer persona and your industry. And in this sense, you have to make him loyal to your company and an evangelist of your brand.
Now, what strategies work for each phase?
Let’s divide it by the three sections of the flywheel for a better understanding: Attract : in this phase you seek to ensure that the ideal client meets your company. This is achieve through content marketing strategies, SEO. Website optimization, creation of landing ATB Directory pages and ads. Interact : once the ideal customer has already learned about your brand. It is time to take actions that keep them interested and continue to be informe about your benefits. Some examples are email marketing campaigns, landing pages and marketing automation. Delight : the prospect already knows you. Has convinced himself that you are the company that can satisfy his needs and has already bought from you. Now you have become a customer. However, the path does not end there, since the intention of Inbound Marketing is to continue with the customer’s life cycle.
