Knowing when to hire a marketing consultant can be the difference between solving problems quickly and missing out on valuable opportunities. Below, we explore the most common signs that indicate the need for this type of service.
Signs Your Current Strategy Is Failing
If your company is struggling to meet sales targets, engage customers or achieve a return on marketing investments, it may be an indication that your current strategies need to be revised. A marketing consultancy can help you identify the causes of the problems and propose effective solutions.
Example: A fashion store in Salvador was facing low conversion rates on its advertising campaigns. After hiring a consultancy, a detailed analysis was carried out which revealed that the ads were not optimized for the correct target audience. The correction generated a % increase in sales in just three months.
Accelerated growth and need for structuring
Growing companies often face challenges in keeping up with growth. When marketing demands begin to exceed the capacity of the in-house poland email list team, a consultancy can provide the support needed to structure processes and implement strategies that keep pace with growth.
According to Endeavor Brasil , fast-growing companies are more successful when they have external support to manage key areas such as marketing.
Launching new products or services
Introducing something new to market analysis for a startup – specifics of implementation the market requires strategic planning and impeccable execution. A marketing consultancy can help your company Conduct market research to identify opportunities. Develop specific communication strategies for the product or service. Plan promotional actions that maximize the visibility of the launch. Relevant data: A Nielsen survey shows that % of new products fail in the first year, often due to the lack of well-planned marketing strategies. Entry into new marketsExpanding into new regions or market dating data segments can be challenging. Marketing consulting provides insights into local audience behavior, identifies more effective communication channels, and creates strategies tailored to the characteristics of each market.
Case study: A Brazilian health food Marketing Consultant company decided to expand its operations to the Northeast. With the help of a marketing consultancy, they adjusted their communication to reflect the cultural values of the region, resulting in a % increase in local sales in the first half of the year.
Difficulty in keeping up with trends and technologies
Marketing is constantly evolving, with new technologies and trends emerging rapidly. If your company is struggling to keep up, consulting can ensure that you stay ahead of the curve by using modern tools and innovative strategies.
Lead Generation and Nurturing
>A small language school could use Marketing Consultant automation to send a series of emails to interested
people who downloaded a free e-book. The content educates leads about the courses and encourages them to enroll.
With a CRM a furniture store can track which customers have shown interest. In certain products and send personalized offers to increase the chances of conversion.
Instead of manually reminding customers about service renewals. An automated system can send reminders with renewal links.
Data Analysis
CRM tools provide detailed reports such as the conversion rate at different stages of the sales funnel. This allows you to identify bottlenecks and implement improvements.
>Practical Example: Bela Forma Aesthetics Clinic
A beauty clinic in Salvador used RD Station to automate the sending of promotional emails. Such as discounts for seasonal treatments. In addition, it implemented Pipedrive to track appointments and personalize services. The result was a 20% increase in the return rate of old clients. More efficient management of the procedure calendar.
Leave a Reply