A distinction between needs (speed and mobility). And expectations (horses), he might have become a horse breeder and not have had a significant impact on the world. So here is the exact distinction between needs and expectations of customers. Need If the quote According to the Gabler business lexicon in marketing, a need is the desire of a customer for the particular advantage of a product or service, be it functional or emotional. These are intrinsic motivations for a purchase. A need always exists when we consciously or unconsciously perceive a lack: those who are hungry (lack) want to eat (desire); If you collect sneakers and don’t have a brand new model from Nike yet (lack), you want it (desire).
They focus on the behavior or characteristics
Needs are therefore always characterized by a perceived lack that one wants to compensate for. And this is exactly where your products or services come into play. Expectation: Expectations, on the other hand, are assumptions about how others act or Qatar Email List should act. of products or service providers. What is characteristic here is the forward-looking aspect, regardless of whether it is rather vague or very clear. Expectations may or may not be met: Because I’m hungry, I order sushi from my favorite delivery service. I know his dishes and love them, so I expect the sushi to be great. Graphic on the topic of customer needs A perceived lack, in combination with a targeted desire, leads to the desire to buy. This means: The more precisely you serve your customers’ needs, i.e. what they need for emotional or factual reasons , the more likely it is that you will be really successful with your products and their marketing .
The following if the quote collection shows you an example
Because this way you create real relevance and are one step ahead of your competition. Examples of customer needs Every customer ticks differently, that’s clear. Nevertheless, there are certain customer needs that generally exist – related to a type Turkey WhatsApp Number List of product or industry-specific. of what customer needs are: reliability Return/Profit simplicity integrity discretion discharge View enjoyment Time saving Entertainment Health Security beauty Efficiency Methods & Notes: How can I determine the needs of my customers? What customer needs does your target group have? Below you will find out what tips and methods you can use to determine the needs of your customers. Important in advance: You should never rely exclusively on qualitative methods or quantitative information.
