Any further but leaves your site again. In this case, for example. A bounce rate of 80% is not problematic. In this case, more relevant key figures that indicate how well you serve customer needs are the number of returning visitors If you succeed or the number of direct accesses to your site. This means that the bounce rate is a very important and useful metric for transactional pages that provides important information about where landing page optimizations could make sense. However, this is less the case with information-oriented sites. So it’s best to enjoy it with this knowledge in mind. If you are unsure whether your users can find their. Way around your website, you can either carry out user tests (more on this below) or work with the analysis tool Hotjar.
If you miss the needs of your users with
This tracks how users move around a website In many cases, it can give you valuable insights into exactly where problems arise for users. Girl is running Ciao Kakao:your website, they will quickly disappear again – and probably won’t come back Saudi Arabia Email List for a while. 3. Visit frequency The visit frequency indicates how regularly visitors visit your website or shop. The number of recurring visits per unique visitor , i.e. per tracking cookie set, is measured within a certain period of time. As with the bounce rate, whether the visit frequency should be high or low depends primarily on search intention and strategy: informative websites or directories such as blogs or magazines should ideally have a good visit frequency . This means that visitors return regularly and their needs appear to be met again and again.
What matters here is not particularly short
In e-commerce, however, the focus is on transactions or contact requests. In such a case, it is not necessarily important that as many visitors as possible return within the shortest possible time, but above all that, ideally, they return again and again at appropriate intervals. Example: Imagine a hairdresser or a shoe shop. intervals between USA WhatsApp Number List individual visits, but rather that visitors return exactly when they need a new haircut or a new pair of boots. » Tip: By the way, evaluating the length of stay doesn’t make sense because it has two crucial problems. Felix explains what these are in his blog post on SEO metrics . Qualitative information: Thick data In addition to the tips mentioned above. There are also methods you can use to determine the needs of your customers.
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