Cristina Rey joins IPG Mediabrands as the new CEO of UM Spain

Cristina, who will report directly to David Colomer. Regional CEO IPG Mediabrands Iberia and France, has extensive experience in the sector. In recent years, she has led some of the main media agencies. In the Spanish market such as Carat, Zenith, or Optimedia . Where she has worked with clients such as P & G, El Corte Inglés, Iberdrola, Toyota, Daimler, L’Oréal, Mutua, Banco Santander or Coca-Cola, among many others. In her first statements, Cristina assures “I am lucky to maintain the same enthusiasm as at the beginning of my career. This new stage represents a great exciting challenge that she faced with maximum motivation and commitment . It is an honor to work with the UM team at IPG Mediabrands . An example of collaboration, enthusiasm. Talent, motivation. Results, which has a very high pride in belonging to the team, something very different in this changing, uncertain and competitive environment.

Cristina Rey appointed CEO of UM and Chief Transformation Officer

The professional points out “I join this great category email list team of professionals with the ambition to contribute to the sustainable growth of our clients’ businesses, the development of talent. Capture the opportunities that technological and digital disruption offers. Converting them into sophisticated and contemporary solutions for our clients’ brands, which we feel like ours. The consolidation of UM as the ideal Partner in this new era of communication. Thank you for your trust and I guarantee that I will give my all to help the development of both the UM teams and our clients. Cristina Rey leads a team of professionals that has managed to maintain constant growth with record levels of customer satisfaction , diversification of services, as well as employee engagement. Additionally, as head of transformation for IPG Mediabrands in Spain, she will be in charge of promoting comprehensive communication solutions. 

IPG Mediabrands strengthens its position in Spain

David Colomer , CEO of IPG Mediabrands ATB Directory Iberia and France, highlighted that “we have a common vision of the future. With Cristina we are firmly convinced that we must put the client and our people first. This incorporation continues to add the best talent on the market to make it available to our clients and teams. If we do this well. The rest will be given to us in addition… as has been demonstrated. The professional adds, “I am sure that Cristina will display, in this new position, her high competence, her strong personality and extraordinary capabilities that have characterized her until today. Providing even more vitality and strategic drive to UM and the group in its specialized areas.” in Spain. Welcome to the family Cristina, I am sure you will bring out your best version.

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