Spaniards are the global users who are most concerned about climate change , according to data provided by Dynata , the data, activation and measurement company of sources in its study ” Global Consumer Trends “. 65 % of the Spanish population is very or extremely concerned about environmental transformations […]
Likewise, the format selected must also be appropriate in relation to the message. In this case, since it is back to school, the ideal. Would be a catalog that includes all the school supplies products necessary for the beginning of the school year. Another reason why mail boxing is a […]
Therefore, at this point the question is : What are the most effective actions for the back to school campaign? Starting from the premise that classic never goes out of style , in the world of marketing the same thing happens with mailboxing . Betting on it as one of […]
The creative agency Comunica+A changes its name 25 years after its birth. Founded in Madrid by the Antoñanzas brothers in 1997, it has belonged to the dentsu group since March 2019. Now renamed Dentsu Creative . Jaime Antoñanzas, president of the company, has assured that with the disappearance of the […]
Cristina, who will report directly to David Colomer. Regional CEO IPG Mediabrands Iberia and France, has extensive experience in the sector. In recent years, she has led some of the main media agencies. In the Spanish market such as Carat, Zenith, or Optimedia . Where she has worked with clients […]
The year ends and it’s time to take stock. From the smallest to the largest, in December companies get down to work and analyze their activity during the last few months in order to observe the successes. Mistakes and ways to improve for the following year. In general terms. this […]
