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The creative agency Comunica+A changes its name 25 years after its birth. Founded in Madrid by the Antoñanzas brothers in 1997, it has belonged to the dentsu group since March 2019. Now renamed Dentsu Creative . Jaime Antoñanzas, president of the company, has assured that with the disappearance of the Comunica+A brand “a new stage begins.
This modern creativity will allow us to top industry data increase the connection of media and data to offer more relevant experiences to brands and we are happy, full of energy and desire to face all the challenges that are yet to come,” Antoñanzas concluded. In his new position as global director of communication and strategy at Burger King, Pejito will have the responsibility of leading the communication strategy of the fast food chain alongside the different teams at an international level.
Already in the Denstu group a month ago. There ATB Directory were important changes that modified the identity of some of the agencies. As explained by dentsu authorities, iProspect will maintain the same principles but will have new capabilities . Furthermore, this name change represents an evolution to adapt to new challenges in the communication industry and redefinition of the classic structures of the industry.
