video thumbnail Join for FREE to access this video 6. Loyal customers that advocate on your behalf Develop a push-and-pull approach The push-and-pull approach is valuable to brands as a strategy to communicate with consumers. A combination of the two can help consumers make purchasing decisions that go in your favor. but you ne a balance: Push too hard and you can put potential customers off. Pull too lightly and they will never stop to read your content. So how can you use the Push-Pull tactic effectively? a brand tooting its own horn and promoting a product or service.
Push This technique is about
For example. pushing out your content via all the social mia channels you’re using. as well as your podcast or webinar Ivory Coast Telemarketing Data series. The aim is to capture data through a download or sign-up or gain followers. KPI = Advocacy or community growth. Pull The aim here is to attract people to your website. product or service and create. This relies on website and SEO optimization. and referrals that link to your content (blog or otherwise). KPI = Website traffic. page rank. domain authority and data capture.
Use a hub-and-spoke model
The hub-and-spoke model helps you generate content in a focus way around a broad topic. It’s a great way to build relevance Africa Phone Number and authority on a topic/s while also helping you increase keyword rankings. traffic. and metrics like conversions. leads. and sales. DMI Insider Tip: For example. if your focus is on social mia. your hub could tap into high-volume keywords. like our post on ‘How to Choose the Best Social Mia Channels for Your Business’. From that broad topic. we creat posts that focus on low-volume long-tail keywords such as ‘How Do Social Mia Algorithms Work?’ to attract other users.
