A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don’t matter for your business. It’s better to pick a small set of meaningful numbers for any channel you work on and tie them to overall revenue goals. But which metrics are right for each marketing channel, and how should you use them? Here are 25 marketing metrics you should consider tracking: General metrics Retention metrics SEO metrics Paid ad metrics Email metrics Social media metrics General metrics Some numbers.
Such as revenue metrics
Specific channel but span all the work you’re doing. You’ll want to track most of these regardless of the area of marketing you’re working on. 1. Revenue growth Revenue executive email list growth is the difference between two revenue numbers. For example: before and after a marketing campaign. How to calculate it Revenue Growth Revenue at end Revenue at start) Customer Acquisition Cost (CAC) CAC is the dollar amount it takes your business to acquire a customer. The lower the number, the better. It’s primarily used in relation to other metrics like lifetime value (more on that later) to work out how much you can afford to acquire additional customers in the future.
Conversions A conversion happens
When a visitor to your website completes an action that you are tracking. Examples include sign-ups, demo bookings, and purchases. Tracking conversions allows you to ATB Directory see where customers are completing key actions in their customer journey. How to calculate it In Google Analytics, you can set up Goals and then track conversion rate (the percentage of people completing an action) across your site. In the image below, we can see which pages visitors land on before purchasing a product.
Here you can see the percentage of clicks you’re winning for tracked keywords compared to competitors. Recommended reading: What Is Share of Voice? How to Measure It Across Channels 5. Return on Investment (ROI) ROI is a measure of the impact a campaign or channel had on the revenue of the business.
