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The Sanremo Festival has always reflected the changes that are affecting society. Not only on a musical level but also on a communicative level . Its promotion has transformed radically over the years, following digital evolution step by step and reaching an increasingly wider audience with real-time content. It is enough to look at a few numbers to understand the media reach of the Festival : the final was followed by more than 14 million spectators with a share of 74.1%, the best result since 1995. But what is the key to this enormous success? Maybe it’s not one, but it’s five.
Sanremo and hearing friends only talk about the Australia Phone Number List embarrassing gag with John Travolta . The acronym stands for Fear Of Missing Out and indicates. The fear of being left out of conversations and having missed significant episodes. This phenomenon is amplified by social media through sharing and comparison with others, because the rule is: the more we talk about it, the more FOMO increases. The Festival is a succession of unexpected events and noteworthy moments, so much so that often even those who don’t have a particular interest find themselves following it just so as not to be the only one “out of this world”.
Sanremo is everywhere: it has been present on the main social media for years. The last edition it opened a TikTok profile and this year it landed. Threads to create a new meeting point. Where Cambodia WhatsApp Number List you can comment on the Festival evenings. There are numerous touchpoints available to the public. Each with its own particularities, its own language and a precise target. The secret of the cross-media approach implemented lies in integrating the different channels, respecting each one’s communication rules and guaranteeing a complete experience distributed across multiple platforms simultaneously.
