As we’ve already established, content that falls into the “Your Money or Your Life” category requires particularly high content and quality standards, which can be verified through an EEAT quality assessment. However, the quality assessment result alone is not sufficient to achieve a good ranking in organic search results. Therefore, the following section will demonstrate how search engine optimization (SEO) can further improve the quality and ranking of YMYL content SEO measures.
1. High quality standards for content SEO measures
Improving quality is not only very important for YMYL content, but also a key SEO measure. Researched content should only include information from trustworthy sources. Subject matter experts should therefore only write about topics in phone number database which they have in-depth and reliable expertise. To ensure current relevance, existing and important content should also be regularly reviewed for its timeliness. This can prevent the dissemination of outdated information. In search engine optimization, high-quality and valuable content is also better rated and thus has a better chance of ranking well.
2. References and references
As already mentioned, it’s important to make truthful statements. To prove the truthfulness of a statement within YMYL content in SEO terms, outbound linking can be used. For example, if a statement is made within a text that fits the YMYL framework, it can be what are core web vitals? additionally supported with a link to a trustworthy source (e.g., government-generated statistics).
The reverse is also true. When particularly high-quality and trustworthy content is published, other websites will link to that content as a source. Links from other trustworthy and relevant websites are particularly important. In search engine optimization, this is also known as link building and can lead to better rankings in search results.
3. Increasing trust
Another useful SEO measure for YMYL content is to specifically increase user and search engine trust. To specifically increase trust, important contact information should first be made simple and easily accessible for both users and search engines. Important pages such as the imprint or “About Us” page provide important information about the company or organization. Therefore, it is recommended to also make these pages accessible to Google crawlers or other web crawlers.
To ensure easy access to subpages by Google crawlers, correct internal linking with a “dofollow” attribute should be in place. Furthermore, it is important to ensure that the relevant subpages are not tagged with the noindex tag.
4. Security
A secure website is just as important as the quality and trustworthiness of the content. To ensure the authenticity of the content, identify the australia database directory website owner, and prevent attackers from creating a fake copy of the website, the use of an SSL certificate is essential. Furthermore, the SSL certificate also enables the use of HTTPS, a secure transfer protocol for transmitting data between the browser and the website. Websites that currently only use the HTTP protocol are classified as “not secure.” Since Google also places great value on security, HTTPS represents an important ranking signal that should not be neglected.
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