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  • Contents Why do I need an editorial plan for content

    Do I need an internal and external content plan? How important are the goals in the editorial plan? Maintain editorial plan Tips & tricks for the editorial plan 4 key advantages of the editorial plan Contents Why do Why do I need an editorial plan for my content marketing? You should definitely ask yourself this question before creating an editorial plan. This is the only way it will serve its purpose later and not become an annoying document that you have to maintain because of your boss. It’s best to write down what your editorial plan should be able to do and then decide what needs to be included. From my experience. It makes most sense to view the editorial plan as a holistic document.

    Everything – really everything – that is important

    To know for creation, success and success control is noted here. Editorial schedule update reminder A document for everyone makes it easier to keep an overview and everyone is on the same level Russia Phone Number Data of information. What needs to be included in the editorial plan? It is used for time planning. Regardless of whether this is annual planning, three-monthly or monthly planning, and helps to maintain an overview as the order situation becomes more complex. Therefore. In my opinion, the following things should be included in a proper editorial plan: 1. Deadlines They serve for temporal orientation. It is not uncommon for other departments to depend on meeting deadlines.

    Therefore they are an absolute must

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    Release date When your content is published is crucial for the start of your success monitoring and the actual completion of the content process.Responsible Who is responsible for creating it. With the entry Philippine Phone Number List of a responsible person. Everyone knows who they can contact if something changes, questions arise or the deadline is not met. 4. Topic Use a column for the exact topic or the preliminary heading of the content, so everyone knows what it is about. 5. Format Video, text, infographic, white paper or something else? The format should be noted in a column. If necessary, this can also be integrated into the topic column. 6. Type of content What type of content do you want to create on the topic mentioned? Should it be news, evergreen content or snackable content.

  • What should a good clothing store system have?

    If you came to this article, you probably know that you need a clothing store system. But what does this tool need to have to really make a difference in day-to-day operations — and not just be a system on a computer? Well: the big differenceTo start, you need to reflect on what you are looking for in a system . After all, what is the profile of your store and what features do you currently miss? This reflection is important because the only person who can say which is the best system for clothing stores in your case is you. Perhaps the best system for your neighbor is not the best one for you and vice versa.

    Sales and POS system

    That said, it is a fact that there are some aspects and features that are essential in a good system. Without them, usability is clearly compromised — and, oddly enough, there are companies that offer products without them on the market. choosing a system for clothing stores. By looking at the items on this list, you are likely to make Russia Phone Number Data a safe choice. 1. Sales and POS system The first important functionality in a store system is the POS (point of sale). This is because the objective of every store, after all, is to sell to its customers and any system must help with this. To do so, it must assist in product registration to speed up sales — allowing you to quickly process items when the customer goes to the checkout.

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    Customer registration (CRM)

    If you have a barcode reader, with easy integration into the system, much better. Furthermore, a good system for clothing stores must process payments through multiple means — especially electronic payment methods . Here, it is important to offer integrations with card machines and TEF functionality options. Finally, you also need to Spain Phone Number List issue invoices to fulfill your legal obligations — so the system must also enable this. 2. Customer registration (CRM) In addition to gaining new customers, you want your store’s current customers to continue purchasing, right? So, a customer registry — which allows you to record information about them, register contact details and check their purchase history — can help a lot. This way, you can learn more about each customer to serve them better, as well as create targeted offers for certain groups of customers that you have identified in your base. The possibilities are many.

  • Measures to manage a social media crisis

    The loss is increased by the time it takes to get to the office. Angry calls are coming in from everywhere, including company executives demanding an explanation and a plan of action. But you have no idea what triggered all this negativity, when it started, or to what extent. What if you call the legal department? What if you stop publishing content? Social media can be a useful tool for building your company brand or being the first nail in your coffin. You have to research before tweeting about Trending Topics!! While it is possible to combat a social media crisis after the fact, it makes much more sense to be prepared in advance and have a pre-determined plan of attack. You should know the following sentence by heart: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about it.

    Things your brand can do to manage a social

    And why others are rallying behind the issue. Use social media listening tools to monitor conversations within and outside your brand – which will help shape an insightful brand response. 4. Recognize her as quickly as you can The speed of digital conversations is accelerating these days. Your initial response should let the audience know that you are acknowledging the problem, because ignoring it only makes everything worse. Being as transparent as possible – as quickly as possible – is the right way to go. 5. Let people vent When you respond to a social media crisis, it’s Russia Phone Number Data best to do so on a page you manage, like your Twitter or Facebook profile. This will help you control the conversation. 6. Stay calm Never get into a public discussion with users by posting something negative or argumentative in response to their comments. Doing so will only make things worse.

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    Every brand should have a social media policy and

    It’s important to take a step back and put yourself in the position so you can empathize with what they are experiencing. 7. Create an area to house information Develop an area on your website or blog that contains all the information about the crisis and what your company is doing about it. When you respond to users and fans, you can send them there directly to speed up communication. 8. Turn negative into positive If you did something wrong, so to speak, don’t waste time trying to figure out where or who is to blame. Turn upset fans into loyal customers by taking  ATB Directory  responsibility for your actions. Own up to the problem instead of deleting customer comments about it, because deleting negative messages instead of addressing them will only add fuel to the social media fire.

  • Why Work on Seo During the Covid-19 Pandemic

    Working with SEO ( Search Engine Optimization) can be a real lifeline for companies in times of crisis and instability, as it is a super effective digital strategy to match consumer needs and companies’ products/services. As a result of the global COVID-19 pandemic , preventive quarantines were implemented in several countries. This led to significant changes in research and consumption habits. Everyone has their eyes set on online and companies that invest in SEO come out ahead. 6 Good reasons to work on SEO in times of crisis 1. This is the best time to launch an E-commerce website Widespread recommendations for social isolation have led many people to stay at home. Thus, the availability to browse the Internet has increased considerably and the online demand for products sold online has skyrocketed. If you have a business that doesn’t sell online, this is also the ideal time to create a website.

    The World Is Changing and It Won’t Be What It Used to Be

    Providing captivating content now and working on SEO , you will be putting your company in front of thousands of users already available online to learn more about your products/services. It will build the foundations of your digital success. When everything returns to normal, consumers will already be used to your brand and will tend to maintain their interest in it. This-is-the-best-time-to-launch-an-e-commerce-website 2. SEM can generate Russia Phone Number Data liquidity in times of crisis As we have seen, online shopping is experiencing massive growth because fears of contagion from the Coronavirus make people feel safer by ordering items and receiving them comfortably at home. In times of instability, Search Engine Marketing (a strategy that includes SEO – organic results on Google and SEA – paid results on Google) is one of the best allies to generate online sales! As? We explain: In Google results, the best positioned pages are the most viewed.

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    The Consumption of Products and Services Tends to Remain

    People look for special empathy when they search As we mentioned earlier, a pandemic crisis such as COVID-19 profoundly affects the behavior, interests and searches that people conduct online. This means that we must adjust our content to a narrative that mentions the current state of the market, creating a special sense of empathy on the user’s side. It is important for companies to communicate current data in order to respond effectively, giving people exactly ATB Directory what they are looking for. The nature of Search Engine Marketing (SEM) strategy lies in the ability to adapt the best organic and paid tactics to the different current “pains” that affect consumers.

  • What Is Virtual Reality

    The current consumer demand level, 5.0, makes investment in digital transformation indispensable. This makes it possible for the experience to be constantly optimized. One of the ways to achieve this is with virtual reality, you know what it is? It is a technology that virtually simulates for the user an environment different from where he is. The idea is that there is an immersion in another reality, which is aided with sound, visual, and in some cases, even tactile effects. That way, you can have a more realistic view of something. Did you feel interested in the subject? It is important to stay on top of the topic, as it is one of the main trends of the moment. So, read on and learn more about what virtual reality is! What is virtual reality? What is virtual reality? As mentioned, virtual reality consists of a digital simulation of a reality different from the one experienced at the moment.

    How Does Virtual Reality Work

    For example, to remember the past it is possible to look at old videos, images and goals, right? In virtual reality, there is a much more intense immersion in this scenario, different from the current one. This is because a computational system combines the different senses of the user to introduce him to another environment, be it past or future. To understand better, know that the user has a headset and special glasses that cover the ears and eyes. So Russia Phone Number Data architecture firms can simulate the floor plan of a house for the client, sports clubs can take the fans inside a fictitious sports championship, and so on. History of virtual reality Did the idea of ​​virtual reality seem very modern to you? In fact, it has become popular in recent years. However, the first uses of this concept occurred in 1938, from a French author. The person responsible was Antonin Artaud, when he spoke in his book that the natural illusion of the characters worked as a virtual reality.

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    Virtual Reality Today

    Also, be aware that stereoscopic 3D glasses, common in movie theaters, have been around since 1920. In other words, interest in changing reality, even if in a fictitious way, has existed for a long time. Thus, the evolution around virtual reality concerns the emergence of a specific term and technologies that have built devices to make this new reality more tangible. Virtual reality today Virtual reality today As mentioned, virtual reality has been known for a while. However, the greatest popularization began in 2010, mainly with the development of the Samsung Gear VR and Oculus Rift products. They contribute to the practice of virtual reality and are more aimed at those who enjoy video games. But besides that, there are several other virtual reality features that are ATB Directory popular today. For example, training soldiers in armies, police officers in action, psychologists and psychiatrists in dealing with patients’ phobias, etc. All these possibilities allow the optimization of the professionals’ services and the quality of life of the others involved. How does virtual reality work? How does virtual reality work? As you have seen, virtual reality works by simulating a reality that is different from the actual one.