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Working with SEO ( Search Engine Optimization) can be a real lifeline for companies in times of crisis and instability, as it is a super effective digital strategy to match consumer needs and companies’ products/services. As a result of the global COVID-19 pandemic , preventive quarantines were implemented in several countries. This led to significant changes in research and consumption habits. Everyone has their eyes set on online and companies that invest in SEO come out ahead. 6 Good reasons to work on SEO in times of crisis 1. This is the best time to launch an E-commerce website Widespread recommendations for social isolation have led many people to stay at home. Thus, the availability to browse the Internet has increased considerably and the online demand for products sold online has skyrocketed. If you have a business that doesn’t sell online, this is also the ideal time to create a website.
Providing captivating content now and working on SEO , you will be putting your company in front of thousands of users already available online to learn more about your products/services. It will build the foundations of your digital success. When everything returns to normal, consumers will already be used to your brand and will tend to maintain their interest in it. This-is-the-best-time-to-launch-an-e-commerce-website 2. SEM can generate Russia Phone Number Data liquidity in times of crisis As we have seen, online shopping is experiencing massive growth because fears of contagion from the Coronavirus make people feel safer by ordering items and receiving them comfortably at home. In times of instability, Search Engine Marketing (a strategy that includes SEO – organic results on Google and SEA – paid results on Google) is one of the best allies to generate online sales! As? We explain: In Google results, the best positioned pages are the most viewed.
People look for special empathy when they search As we mentioned earlier, a pandemic crisis such as COVID-19 profoundly affects the behavior, interests and searches that people conduct online. This means that we must adjust our content to a narrative that mentions the current state of the market, creating a special sense of empathy on the user’s side. It is important for companies to communicate current data in order to respond effectively, giving people exactly ATB Directory what they are looking for. The nature of Search Engine Marketing (SEM) strategy lies in the ability to adapt the best organic and paid tactics to the different current “pains” that affect consumers.
