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  • The customer journey and lead generation

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    The normal content marketing success story goes like this: When you start B2B content marketing, you are euphoric.You will slowly see success. After 18 months the store is up and running. AfterThe customer months you think back and know: It was one of the best decisions ever that you took this path. Good content marketing amplifies exponentially. Initially you have high costs and/or a lot of effort and no big effect. But over time this calculation gets better and better. In contrast to channels like Google Ads, investing in your brand through content marketing pays off the most in the long term.

    You just have to overcome the dry spell

    But be sure that you are taking the right path – otherwise the dry spell will never end and you will die of thirst! #7 Flexibly adapt your lead generation strategy and bury unprofitable channels! As a South Africa WhatsApp Number Data semiconductor manufacturer, do you still fill up your Instagram profile four times a week, even though no one cares? Then bury this channel! Have the courage to say “no” to a channel. You don’t have to be present everywhere. Focus on the channels that really bring success. As already mentioned several times, this is a thing with statistics: If you got a lead via Instagram last spring, then you have a conversion rate of 20% and that’s great. But it looks completely different if you only received 5 visitors via Instagram in twelve months. #8 Small websites, big impact.

    Specialist portals that can really generate

    WhatsApp Number List

    Lots of leads are often a real gem in the B2B sector. In the B2B sector, this can be a comparison portal such as this one for CRM systems or this one for HR software . For example, I used the latter Philippines Telegram Number to research HR software, among other things. There are such mini-portals in almost every industry. Sometimes it’s just newsletters, sometimes printed catalogs. How do you find such a portal? It often helps to google “service + comparison” or simply see whether such a portal is visible under your keywords. These are often industry directories. A premium entry is definitely worth it if it means you are listed more prominently there. Comparison portals are sometimes really worthwhile, especially in the B2B environment! #9 Small advertising budgets and high CPCs don’t mix A cost-per-click (click price) of 20 cents in a B2B environment? That was once. Today, regardless of the B2B environment, we usually talk about CPCs ranging from several euros to 15 euros and more.

  • All joking aside funnels automation and lead

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    As a rule, most B2B companies have too few leads to get solid data here. If you have 100,000 users as an online shop in the B2C sector, then you can juggle data wonderfully. If you get a lead every third day, then it will be difficult. I’m not saying that funnels aren’t useful – but you shouldn’t spend too much time on them in the beginning. In the B2B sector, every lead is valuable and qualification usually takes place via sales afterwards. #4 Leads take time – B2B leads take forever! When you start B2B lead generation, it often doesn’t take days until you see the first successes. Not even for weeks. Mostly it is months, often years. Every campaign you start shows its success with a huge time lag. Don’t give up, just try to see the parallels here.

    Three months after you started the email campaign

    Again, are you suddenly receiving a lot of inquiries? Maybe that was why? What’s particularly tricky is that only three months after the campaign was buried do the inquiries suddenly stop – drawing Singapore WhatsApp Number Data conclusions here really requires a lot of experience. #5 Be careful when tracking users Your campaign starts and despite all the data protection obstacles, you have set up the campaign so perfectly that even four years later you can still find out which e-book the relevant contact finally came from and when they clicked which Google ad. Firstly, unfortunately (see the third point) you have so few data points that you can only ask a shaman to draw conclusions.

    Secondly and more importantly, you couldn’t

    WhatsApp Number List

    Have predicted that after a short research the team assistant printed out your landing page and four of your competitors and placed them on the CEO’s desk. He ticked your box because he found the expression Nigeria Telegram Number and design of the website the most beautiful. The marketing manager simply googled your company and asked because the CEO wanted it that way – without their PC ever downloading one of your e-books. By the way, this story actually happened after a customer was once asked how they found out about one of our customers. Unfortunately, tracking is becoming impossible in the B2B sector. Especially if you adhere to data protection. And – I have to emphasize it again – in the B2B sector you simply don’t have the user base to do proper tracking. Sometimes you only have a double-digit number of users per day. In this case, comparisons from the previous week and other analyzes are simply not tenable.

  • To find pages in your domain that contain keyword

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    If you have only distributed your different products and divisions on landing pages and have no other information or great content to offer, then it will be very difficult for you to generate new leads. It’s possible – but each individual lead is To find pages in significantly more expensive. I have observed that little information usually means expensive leads. Of course, starting out is difficult, but you should not only aim to generate new leads, but also, above all, to give your leads reasons why they should give you their contact details. To put it simply, there are two types of B2B lead generation: The companies that create an e-book on the side and then promote it via paid ads. You often pay, for example, 500 euros per lead.

    The companies that have several e-books

    A YouTube channel, a company blog and an offline event twice a year. You pay 10 euros per lead. Which company do you want to be? Of course, you can also hit your head against the wall and, especially at the beginning, it may be advisable that you Saudi Arabia WhatsApp Number Data pursue both strategies at the same time. This way you can get leads quickly (but expensively) and convince the board/managing director or yourself of your success, while at the same time you can ensure cheaper leads in the long term. Basically, you should always keep an eye on increasing good content on your website.

    To be fair I also have to emphasize that things

    WhatsApp Number List

    Like an e-book or a YouTube channel ultimately cost money, which is why the cost per lead is ultimately not 10 euros, but more. #2 The more specific your target group, the more expensive the ads are Of course, you can create a LinkedIn campaign Mexico Telegram Number that only includes board members of DAX companies who plan to buy a new car in the next two months – it is then very expensive. It’s okay to think of a persona and place ads tailored to your target group – but sometimes it goes too far. Often the message itself is a limitation. “The 20 best HR tips for digital agencies” may not address the CEO directly, but rather his assistant – who ultimately decides on the recruitment of your HR agency. Oh, if you only had CEOs in your target group so far.

  • Find duplicate content Duplicate content is rather

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    To find out if there is duplicate content on your site, you need to combine a site query with the phrase search operator. The trick is that you choose a slightly longer text module as the content of the phrase that appears on your page and that you want to check for duplicate content. Search result for checking for duplicate content Check for duplicate content for the domain barfinfo.de The result should ideally look like this: 1 result means that there is no indication of duplicate content. If you have more than one result, it may be a potential problem that you should troubleshoot. Do you need help? Are you looking for a good online marketing agency? We’re here for you! We look forward to your non-binding inquiry. 089 | 219 09 84 11 kontakt@seocracy.de Or contact us using the form.

    Contact now Find stolen content Would you

    Like to find out whether the text you. Put together with a lot of effort and time has been stolen by. A competitor and is being used on another site. Then you simply modify the search for duplicate content by searching for a part of your text, but this Russia WhatsApp Number Data time excluding your own domain: Detecting content theft with site queries and phrase searches Here Google finds 82 results that contain the text you are looking for, but do not come from the domain barfinfo.de. In such a case, you should pay attention and. Check more closely whether your. Content has actually been used unlawfully. Find suitable pages for potential internal linking Internal linking is a science in itself. Basically you can say: the more often you link a page internally, the better it is for the ranking. However, you should also make sure that these internal links also come from appropriate sites. How do you find such suitable sites? Quite simply, you can find it by combining the site query with the keyword for which the linked page should rank.

    In addition, you have to exclude the page

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    You want to link to. Assuming you have written a new article on the topic of “sunglasses” on your site meine-domain.de/sonnenbrille/, then enter the following in the search slot to find potential source pages for internal linking: Look for internal Kenya Telegram Number links Look for potential internal linking opportunities The result is a list of potential sites from which you could link to your new article. Find pages with optimization potential in the title The title of a page is an important aspect of search engine optimization. On the one hand, the title is evaluated by. Google as a ranking factor, and on the other hand. The title is displayed in the. Google search results list and. Is therefore the first contact with your potential website visitors. There are a few things you need to consider when optimizing your title . In particular. Your main keyword should.

  • I would not advise you to block the content using

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    Googlebot at first glance, it is often necessary for Google to understand what your website is about. I would only block pages using robots.txt if you have massive problems with crawling and Googlebot crawls too much. If you don’t want I would not to index URLs, it’s best to use the noindex function in the robots meta tag.Did you know that you can enhance the normal Google search with special commands and use it even better for your daily work. Have you always wanted to know how many pages your competitor has on Google? Which of your pages are particularly suitable for internal linking or on which of your pages could you still optimize your title. The so-called Google search operators help you exactly for such purposes. What are Google search operators.

    You know how it is during a normal

    Google search, you enter your desired search term into the search slot, press ENTER and you get a hit list with the most suitable results possible. Normal Google search Google search operators are certain characters or commands that you Qatar WhatsApp Number Data can use to expand your search. This specification will give you better results because they match your search intention even better. Google search with search operators They actually come from the distant past, when the Google search algorithm was not as optimized as it is today. For normal users, the search operators usually don’t play a role and hardly anyone knows them. But for an SEO they are one of the basics. Basically, we differentiate the search operators into basic operators and extended operators.  What are the basic operators.

    Basic operators are individual terms or characters

    WhatsApp Number List

    If your optimizations only went live after the date shown, Google simply hasn’t taken them into account yet. Display cache date In the example above, the cache version is from October 18, 2020. For example, if the optimization went live on Japan Telegram Number this cannot yet have an effect because Google is still taking an outdated version into account for the ranking. Note: In order for the cache query to work at all, your URL must already be indexed. Otherwise you will receive an error message. Show Google snippet for any page. The site query is also suitable for getting an overview of the displayed snippets on a page. To do this, simply combine the site query with the specific. URL of the page whose snippet you want to analyze: Checking the snippet for a specific URL using the site query Here you can quickly see which title and description is displayed and whether there are other elements that enhance your snippet.

  • Beispiel Statt der Startseite soll eine Kategorie

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    There are other ways you can control. Which parts of your site are crawled and indexed. Noindex in the robots meta tag. And therefore cannot appear in the. SERPs Set status code 404 or 410 Both status codes mean that the requested resource is no longer available. As a result, such URLs are removed from the. Google index after they are crawled. Password protection. Pages protected by a password are inaccessible. Removal tool in Search Console With this fairly new tool, you can submit pages in Search Console under Index > Remove that you no longer want to (temporarily) appear in the SERPS. If you want to protect your private photos, videos and the HTML document for the party mentioned above, we recommend setting up password protection .

    De-Optimierung der Startseite

    This is by far the best way to avoid unwanted access . What are possible problems with robots.txt? In my opinion, the biggest problem with your Switzerland WhatsApp Number Data robots.txt file can come from accidentally excluding part or even all of your website from crawling. Tools that notify you immediately of changes to your robots.txt may be able to help you here. If you have excluded sensitive pages from search engine crawlers using the disallow command, malicious crawlers could take advantage of this and start right here. Otherwise, conflicting path information and an incorrect structure (e.g. too many spaces) can lead to problems. Should I even use a Robots.txt? There is no general answer to this question, as it depends very much on what type of website you have.

    Provozierter Keyword-Kannibalismus

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    In principle, for a simple blog there is nothing wrong with having a robots.txt with permission for all crawlers to crawl everything and a Italy Telegram Number reference to the XML sitemap. As I said, it would look like this: The free SEO course from Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 83,000 subscribers trust us. The useful content of your Robots.txt otherwise depends very much on the CMS and the features on your website . For example, the following are often excluded. The check-out process The thank you pages Areas that are only visible to logged in users Internal search results pages Tag pages Pages on various filter options to avoid duplicate content Pages generated by “add to wishlist”.

  • Otherwise you could accidentally make your

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    WordPress, for example, by default does not allow you to make changes to the file directly in the backend – unless you have an SEO plugin installed (which I generally recommend). Change robots.txt with the Yoast SEO plugin In the Otherwise you Yoast SEO plugin you can edit the robots.txt in addition to the .htaccess under Tools > File Editor. Tools in the Yoast SEO plugin As you can see, you can insert any text here. Change robots.txt in the Yoast SEO plugin As soon as you have saved your changes, the new version is live. Change robots.txt via FTP upload This option is actually always possible – regardless of the CMS. With an FTP client such as FileZilla you can, after entering Server, User name, password and Port, Connect to your website and access all files here. If robots.txt does not yet exist in the root folder, you can create it using a simple text editor.

    Their use is easy to understand especially for

    As I said, it is important that you save it under the correct file name: Create robots.txt in Windows. Notepad Now you can save this file in the correct directory using the FTP upload. Check robots.txt Ultimately, you can Poland WhatsApp Number Data use the robots.txt tester built into. Google Search Console to check whether and which URLs can be accessed by the various. Googlebots and which cannot. The function does not (yet) exist in the new version of Search Console. You therefore have to use the old version. robots.txt tester in the old Google Search Console The Screaming Frog SEO Spider also offers some options for validating a robots.txt – even in a test environment. It is advisable to first carry out a normal crawl taking robots.txt into account and then another crawl in which the file is ignored and the status is reported. Under Configuration > robots.txt > Settings you can access the relevant settings: Setting options for robots.txt in Screaming Frog SEO Spider Can I use noindex in robots.txt? No. Google does not support noindex, nofollow or crawl-delay in robots.txt.

    Placeholders Where is the robots

    WhatsApp Number List

    Txt stored? The robots.txt must be stored under exactly. This name in the root folder of your domain. Assuming Iran Telegram Number your domain is “meine-domain.de”, then the robots.txt must be accessible at this address. What if I don’t have robots.txt? If you don’t have any or an empty robots.txt on your website, that’s not a problem at first. This is especially the case if you submitted the XML sitemap to Search Console and don’t have 100,000 URLs including filter URLs. Tip: Take a look at the robots.txt from seokratie.de! How do I change the robots.txt on my website? Some CMSs offer you the option to customize your robots.txt in the backend by default, others require a plugin.

  • You can use such a sitemap to help Google

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    Sitemap is not that difficult if you have the YOAST plugin installed and your site is already verified for Google Search Console. In the Yoast plugin settings, under Functions, activate XML Sitemaps. Create xml sitemap with yoast The Yoast plugin creates XML sitemaps Now check whether the. XML sitemap was actually created. To do this, go to your domain, but add sitemap_index.xml to it, i.e. www.Deine-domain.de/sitemap_index.xml. If you then see a page that looks like this, the creation of the XML sitemap worked: Calling the XML sitemap in the browser In the Google Search Console you now tell Google that you have an XML sitemap. This works under Index > Sitemaps: gsc-sitemap-add Adding the XML Sitemap Url in Google.

    Search Console Conclusion With this checklist

    You now know the most important points that you should consider when optimizing your WordPress site for search engines. In addition to some general settings, on-page optimizations and the use of plugins, you should always keep an eye Philippines WhatsApp Number Data on your users and give them useful information with added value through the content of your website. I hope you have fun optimizing your website.The robots.txt file is used to instruct. Web crawlers which areas of a domain should be crawled and which should not. The Robots Exclusion Standard Protocol stipulated back in 1994 that search engine bots first read this text file encoded in UTF-8 before they begin crawling and indexing the affected domain. Since the protocol is not an official standard. It is not guaranteed that all (search engine) crawlers actually take robots.txt into account – although Google and Bing are included.

    Today I will explain to you what you can

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    Use robots.txt for, how it is structured and what you need to pay attention to. You decide who is allowed to crawl your website and who is not. Why do Indonesia Telegram Number I need robots.txt? Syntax & Meaning for Search Engine Optimization The robots.txt file can be used to provide certain instructions for search engine crawlers . Specifically, these are the following functions or data sets: User agent: Allow: Disallow: Site map: These can be used in combination with wildcards (placeholders) and comments. Below. I will show you how the syntax of a robots.txt is structured and how you can create, edit and optimize it for your website. You should only edit your robots.txt if you are sure what you are doing here.

  • Therefore you should always check comments

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    URLs, when naming image files you. Should make sure that they are descriptive. Should be avoided here. If you choose a short description of the image as the file name instead, you are spot on with your image optimization. This is what an ideal example looks like: img src=”labrador-puppy-bone.jpg” Create alt text for images Alt text is an important element in your page optimization. First of all, Google cannot read the content of images. However, by using alt text, you give. Google a textual (and therefore readable) signal about what can be seen in the image. In addition, you also help your users for whom the image is not loading, for example, or people with visual impairments who have your page read to them with a screen reader. alt=“golden-labrador-eats-bones.

    You can set your alternative text in the image

    Details: image old text Use alternative text for images Optimize your image size Large images can negatively affect the loading time Oman WhatsApp Number Data of your page. A long loading time always leads to a negative user experience and is a negative ranking signal. Since you hopefully already have the Imagify plugin installed, you don’t need to worry anymore, because the plugin takes care of the optimization as if by magic. 18,000 subscribers can’t be wrong You don’t want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox! Click here for the registration form. Improve your page loading time As already mentioned when optimizing image size, loading time is an important ranking factor for your website.

    To further improve the loading time

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    I recommend using a caching plugin, such as W3 Total Cache. What does a caching plugin do? Instead of dynamically generating a page every time you access it. Caching ensures that the page is statically cached. This can significantly improve the loading India Telegram Number time of your website and ensures a positive user experience. Verify your site for Google Search Console Google Search Console is a free tool provided by Google. In the Search Console you receive valuable data about your website. Do you want to know which keywords you rank for. How many clicks you got or which of your pages are indexed – or not. The Search Console provides you with answers to your questions – first-hand. Use this information specifically for your search engine optimization. You can find some tips in our blog post . Create and submit an XML sitemap A so-called. XML sitemap typically contains all of a website’s. URLs to be indexed by search engines.

  • You can also use headings in WordPress which

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    You should make sure to use useful headings and subheadings. Note that Heading 1 should only appear once. All other URLs must be used in a clean structure. This means that after heading 1, heading 2 should always follow and no jump to You can also use heading 4 or 6. articles-with-headings Using headings to structure articles Use unique titles and descriptions The HTML title of a website is very relevant for search engine optimization. Google sees the title as an important signal for the page content. The description of a page also has a certain importance because, together with the title, it forms the preview on the Google results list, the so-called snippet. Would you like to know how to optimize your titles and descriptions.

    Read our articles here in the blog on

    Creating optimal titles and descriptions and the optimal length of titles and descriptions . If you have installed the Yoast SEO plugin, you should New Zealand WhatsApp Number Data scroll to the bottom when creating your post. You can then enter your title and description there. Determination of title and description Optimized title and description in the Yoast plugin Strengthen internal linking The number of links and the link text are very important for evaluating linked pages. The more often you internally link another page on your blog, the more important it becomes. Basically, when linking internally , you should also make sure that the link text contains the keyword relevant to the target page. To do this, simply mark the words you want to link, select Insert link and enter the desired internal URL.

    Selecting an internal link Internal linking

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    Strengthens your pages Check comments manually In an ideal world, great dialogues develop with or among your readers in the comments China Telegram Number of your WordPress website. You will receive questions, praise or other feedback that you can respond to. But spam still exists in the real world. When a user writes a comment, a website link can also be provided. Spammers are users who take advantage of this and automatically set backlinks to their website on thousands of blogs. This method no longer has a positive SEO effect for spammer websites. But it can have a negative impact on your site. Google itself communicates a whole bouquet of reasons here. Among other things, content with low quality can affect the ranking of the entire website.

  • WordPress Settings Permalink Choosing the ideal

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    Practice and now have a user-friendly and descriptive URL structure? Fine! WordPress will now use their titles in the URLs of your articles by default. The longer the title, the longer the URLs. This can sometimes look unsightly. Maybe you also have a page that you would like to spruce up with a particularly short URL? You can also do this quickly, right when you create the article under the title. Simply click on Edit and enter the desired URL. Entering a short custom URL Leverage short URLs through custom permalinks Note: It’s best to decide on a custom URL before publishing your article. If you change the URL more than once after publishing, the redirection will no longer work. Create useful content Whether your website ranks at the top of Google depends on a variety of factors.

    However a very important aspect and the

    Basis for your ability to rank is your content. They are, so to speak, fodder for Google. The probability of ending up at the top of Google increases Netherlands WhatsApp Number Data with the quality and usefulness of your content. Before you start writing, you should first think about the right keywords for you and watch our video on how to create text . If you want to rank high for a term where competition is high, you should think about creating cornerstone articles. Cornerstone articles are main articles on a topic that have a high added value, are very informative and refer to other peripheral topics. The peripheral topics in turn refer to the Cornerstone article and thus strengthen its internal link. By the way, in the Yoast plugin you can choose whether an article is a Corner Stone article.

    Yoast setting for Cornerstone content Cornerstone

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    Content can be easily tagged in the Yoast plugin Don’t let your tag pages be indexed You have the option of using tags for your articles. WordPress turns these tags into separate pages that collect all pages with this tag. These tag pages often do not provide Germany Telegram Number any added value for the user when searching. That is why they should not end up in the Google index in the first place. Make sure that the corresponding setting in the Yoast plugin is set to No. You can find these under Yoast > Display in search > Tags: yoast day Prevent indexing of tag pages in Yoast Use optimized headings HTML headings are implemented using heading tags. They are intended to structure documents. Never abuse headings as a way to format text.

  • The difference between these two protocols is that

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    HTTPS transfers the data encrypted using SSL. Now what is SSL again? Well, this is an encryption protocol. You don’t have to understand what exactly is behind it. It is important to know for your WordPress SEO that Google already communicated in 2014 that the use of HTTPS is a ranking factor. So you should use HTTPS on your website. Install WordPress plugins After installing WordPress, it’s best to proceed with installing some important free plugins. These make your life much easier when it comes to search engine optimization. Installing plugins in WordPress is very easy. Use the menu to go to Plugins > Install and then enter the name of the plugin you want in the search field. Now all you have to do is click Install Now . Complete. Search and install WordPress plugins The search and installation for plugins takes place directly in WordPress I recommend you use: Yoast SEO.

    A plugin that gives you a variety of setting options

    To bring your website to the top of the search engines. Our detailed video explains which settings you can make in the plugin: Imagify : This plugin compresses your images so that your site loads quickly W3 Total Cache : With W3 Total Cache you noticeably Mexico WhatsApp Number Data increase the performance of your site Set the preferred domain (www vs. non-www) Whether the pages of your WordPress presence are accessible with www or without www may not make a big difference to you. For your Google ranking, it doesn’t matter whether your site uses www or not. The only important thing is that you have to choose a variant . If your URLs are “both and reachable”, these are different URLs for Google. This is unpleasant from an SEO perspective because it can lead to potential problems with duplicate content. So decide on a variant. The corresponding setting is made under Settings > General . Once you have done this, WordPress will always redirect to the correct variant from now on.

    Preferred domain WordPress Selection of preferred

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    domain Check the visibility settings In order for your WordPress website to be found on the Internet, it must be crawlable and indexable for Google and other search engines. After installation, you should first check the visibility setting for search France Telegram Number engines. You can find this under Settings > Reading . If this box is checked, your site will not be indexed by search engines. In this case, it’s high time to uncheck the box and save your changes. WordPress settings menu visibility search engines Setting visibility for search engines in WordPress Enable SEO-friendly permalinks Your URLs should always be descriptive. Cryptic numbers, characters or IDs in the URL are a no-go. Ideally, the URL always contains a keyword that is important to you. Incidentally, speaking URLs are not only relevant from an SEO perspective, but also from a user perspective. Based on the descriptive URLs, the user can easily see what the page is about – even in the Google results list. You can select your desired URL structure under Settings > Permalinks . I recommend selecting the permalink by post name.