To know when and how to engage in a conversation, employees always try to look at it from the perspective of the community. Practically speaking, they do this by examining the overview with history from the first to the last interaction of this follower on social media. This gives them a good picture of each active follower on social media and they get to know the community well.
By understanding the user’s starting point
we can engage in much better meaningful dialogues. As a result, we now understand each other well 9 times out of 10. – b2b email list Jannick Blaksmark
Jumping into social journeys and audience interaction doesn’t sound too complicated. When it comes to an organization the size of or even larger than the Danish Cancer Foundation, using tools that measure your social media activities is a necessity. Often, the steps of the online customer journey and interactions with a brand go much further than social media statistics.
The Danish Cancer Foundation has therefore created a link between its social media data and the CRM system. This allows you to track every step in the china numbers customer journey and bring all the data together in an integrated dashboard of social media and website interactions.
Social media tips for other organizations
How do you ensure more organic reach?
Community first: provide relevant content by sharing real stories. Give your community members the space to tell their linkedin hashtaglarından necə düzgün istifadə etmək olar? own story.
Don’t reuse content if it doesn’t fit the social platform. Adapt your content first.
Facebook Live content can make it possible to generate a large reach without too many costs. For example, with a live Q&A you can easily come into direct contact with the target group.
Don’t ignore the critical voices. Listen and turn them into valuable feedback.
Use data and tools to get to know the community even better.
How do you use social media to reach your target group organically?
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