The introduction of responsive search ads was a further step towards automating ad copy. Since the beginning of , the importance of RSAs has increased again. As only responsive text ads can be created in the Google Ads interface. Nevertheless, at Seocracy we continue to work with the new ad type was expanded text ads and additionally with RSAs. You can still upload expanded text ads using the “detour” Google Ads Editor. Another workaround would be to select an ad group in the interface and create a responsive search ad. You can then switch to conventional text displays when creating the text modules.
Expanded text ads can still be created via the
Google Ads Editor. Expanded text ads can still be created using the Google Ads Editor. With responsive search ads, you can France Phone Number Data store up to 15 headlines and four descriptions in your Google Ads account, which are then combined in the best possible way by Google using machine learning. Incidentally, the format of the RSAs in Google search results is exactly the same as that of conventional text ads – so you cannot tell from the search results whether they are RSAs or expanded text ads. How the different text assets work best alone or in different combinations can be evaluated in the Google Ads interface. How do responsive search ads work.
According to Google, the best ads are provided
From the various text modules of responsive search ads: at the right time and for the right customer. The whole thing works using machine learning. Due to the immense amounts of data available to the Brazil Phone Number List search engine, Google selects and combines the supposedly best building blocks based on the users’ respective search intentions. The text modules are also optimized based on the screen width of the device. The more data is collected in the respective Google Ads account, the better responsive search ads will work. The recommendation for optimal results is to use two expanded text ads (ETA) and one responsive search ad (RSA) per ad group. Up to three RSAs would be possible, but thanks to the automatic selection of text assets, it is sufficient to work with one RSA.
