TV : The spread of Connected TV today allows us to reach more than 30M users in Italy by combining the spread of television with the communication opportunities typical of the online world. Through the use of visualization and profiling data, increasingly specific targets can be intercepted with a variety of creative formats. We are talking not only about traditional commercials but also about simpler advertising formats such as banners and pre-rolls. out through Connected TV.
The use of audio content is constantly
Can be measured through a variety of KPIs which, in line with online channels, allow the impact on awareness asia email list and recall of messages to be assessed. RADIO : evolving and embraces different digital methods (web radio, streaming platforms and podcasts). 90% of Italians listen to music in streaming and 11.1 million users listen to podcasts per month. This variety of consumption offers great opportunities to intercept and involve an ever-increasing number of users at different moments throughout their daily routine with targeted content. Like video ad strategies, audio strategies can include different formats, such as commercials, jingles, visual ads and branded content.
Audio content on the main streaming platforms offers
two important opportunities: it cannot be skipped by the user and it guarantees a high recall rate. DOOH : Like the other tools analyzed, signage and outdoor communication are increasingly embracing digitalisation, especially in large cities, over 30% of systems are digital. ATB Directory Thanks to digital systems, usually positioned in strategic high-intensity areas, it is possible to intercept a profiled audience, based on interests and according to time slots, with personalized messages. You might be interested in: ” Multichannel marketing in a communication agencyest.
Leave a Reply