Something fundamental when planning an SEO positioning strategy is to know who the services or products offer by our clients are aim at and where they are locat.
When we focus on the location factor, local SEO, national SEO and international SEO come into play . Depending on the target client, we will use one strategy or another.
In this article we are going to focus on what local SEO is, its importance and how to improve it.
What is local SEO?
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To achieve this goal, we will mainly work on optimizing our website, Google MyBusiness profile, social networks, creating “NAP” citations, among others.
Why is local SEO important?
Working on local SEO is a great opportunity for local consumers interest in our products or services to find us. Good local positioning will help you stand out among companies in your same geographic area , providing advantages to your business such as the following:
Attract more user traffic from nearby locations.
Increase online visibility.
Opportunity for potential customers to choose us over our competitors.
Attract more target traffic with purchase intent, which improves your chances of conversion.
Improve cribility and build trust.
If you still don’t believe that local SEO is important, let’s talk about the data:Data from ( Think With Google )
Therefore, local SEO is essential for any business that has:
Physical location where you receive customers , such as restaurants, grocery stores, veterinarians, hair salons, bakeries, dentists, law firms…
Any company that provides services in a specific local geographic area, such as plumbers, locksmiths, painters, bricklayers, electricians…
Each and every one of these businesses lives primarily from users who are close to them, so it is especially important to be well position and have good online visibility.
How does local SEO work?
Search engines use the user’s location to return more useful results.
When the query is made from mobile devices, it is determin taking into account your geolocation . When the user makes a query
Google returns different types of results in the SERP and shows us some elements or others depending on whether it considers the search to be “local” in nature or not.
Searches where the user adds a location to the search term, for example: “Italian restaurant in Alicante”, “plumber in Alicante”.
Searches that do not include location but the term itself shows local intent, for example: “best Italian restaurant,” “urgent plumber.”
We should note that Google does not only show local results for keywords that contain a specific location. If Google considers that the search perform nes to respond with a set of local results, it will show them even if the keyword or search intent is not obviously local.
These local search results can be divid into three main opportunities:
Local module (local pack) :Results at the top with the map dominican republic telegram data of locations extract from Google Maps.
NAP (Name, Address, Phone) data from Google My Business.
Organic search results for our website.
How Google Ranks Your Business for Local Searches
Local SEO works like a regular Google search. When a user enters a query, Google analyzes its index to provide the best results.
Relevanc
oes your website match the searches that users ao lists are searching for?
Relevance indicates how closely your local business profile matches the terms a user is searching for.
You should add complete and detail information about your company to help Google understand what you do or what you offer so that it can display your listing in relevant searches.
We must make sure to use the keywords that our potential clients search for us with, describe what our profession or business is and what type of products or services we offer, always using the same wording that our audience would use.
Factors for local positioning and how to improve them
It is advisable to carry out keyword research to find out what terms our potential customers use when they search online for a service like the one we want to offer. For example: are people searching more for dentist, dental hygienist…?
The more closely our profile matches what the user is searching for, the greater the chance that Google will show us as a local result.
