A Digital Marketing Specialist is a professional responsible for creating! managing! and executing online marketing strategies to promote a brand! generate leads! and drive sales. They work across various digital channels such as search engines! social mia! email! and websites.
While some specialists focus on a specific area (like SEO or paid ads)! many hold a broad knowlge base and manage multiple digital platforms simultaneously.
Key Responsibilities of a Digital Marketing Specialist
The day-to-day tasks may vary depending malaysia phone number list on the company size and industry! but common responsibilities include:
Developing Digital Campaigns
Designing and implementing comprehensive online marketing strategies align with business goals.
Managing SEO & SEM
Improving website visibility through the skyscraper technique seo guide organic (SEO) and paid (SEM) search techniques.
Social Mia Marketing
Creating engaging content and managing paid ads on platforms like Facebook! Instagram! LinkIn! and X (formerly Twitter).
Email Marketing
Planning and executing email dating data campaigns to nurture leads and retain customers.
Content Strategy
Overseeing blogs! video marketing! and other forms of content to attract and ucate the audience.
Analytics and Reporting
Tracking campaign performance using tools like Google Analytics! Google Tag Manager! and reporting KPIs to stakeholders.
Conversion Rate Optimization (CRO)
Improving landing pages and user journeys to increase conversion rates.
