I think it’s a good sign to see sales coming in when we’re not yet making big marketing efforts to position it. When I say “big efforts” in reality apart from having it published and online we’re not doing anything.
Our priorities for launching the new online store
We’re doing things step by step. That’s how it should be. Our plan is the following:
Polish the last details of conversion and design in the new Shopify store
Finalize the nuances that are missing for the affiliate program that we’re going to launch.
Deep clean up on social networks to reflect the new positioning.
Contact potential affiliates (those who had already shown interest in the past).
Prepare an e-mail marketing campaign.
Evaluate the launch of an ads campaign (social or Google).
SEO is not going to solve our problems
Since we work in a limited niche, there overseas data are not many searches related to our products. That’s why it doesn’t make much sense for us to make big efforts in that aspect either.
Our bet is rather on influencer marketing
We want our product to be known in those ขับเคลื่อนด้วยภารกิจ เข้าใกล้ ถึง รัฐบาล – บทความ circles that are most interested in our offer. It is a form of guerrilla marketing that makes the most efficient use of our resources.
This was my day-to-day life 5 years ago, still living in Spain. Then I wrote this:
Getting up at 6 has meant lengthening my aub directory day by 1 hour. I don’t want to go back. I’m even considering “stealing” 30 more minutes from sleep in the medium term. I can always cut out the Netflix hour.
My rhythm and order of things has changed but the routines remain the same
If I hadn’t written it down at that time I wouldn’t have had those details about my day-to-day life at that time. I don’t know how good your memory is but I wouldn’t be able to tell you from memory the things I did and thought in detail 5 years ago.
