Implementing Inbound Marketing campaigns with HubSpot is not in conflict with carrying out digital advertising, although it is true that they interact in different ways in the user journey. How to complement both lead attraction strategies can complement each other to reach your company’s objectives, let me explain. some ways. Data collection Today, the Google Ads, Facebook Ads and LinkedIn Ads platforms already have campaigns that include forms that can be easily filled out in their interface , which through a simple integration can be sent to HubSpot , where they can be stored with the information they shared.
Quality feedback
Now, beyond the storage of leads generated by advertising campaigns , it is the feedback that Hubspot allows to provide to the platforms. How to complement that is, it is possible to tell Google, Facebook and LinkedIn when a prospect C Level Executive List became a customer , so that the algorithms They can learn better about what the ads were, location, time of day, keyword , as well as similar people who could have that behavior and optimize based on it. In this way, you will gradually improve your conversion rates , looking for prospects that have a higher probability of closing , however advertising platforms also need information and time to learn about it.
Lead Nurturing
A very useful feature of Hubspot is the use of workflows , where you can schedule a series of automated emails , either based on their interests mentioned in forms, so that you can stay in touch with them by sending ATB Directory blogs related to their interests, ebooks. How to complement success stories, as well as promotions interspersed between valuable content, so that we continue in the user’s mind as a company that really understands their needs and as experts we can support them. As you can see, there are many ways in which inbound marketing strategies complement digital advertising . While it is important that a company does not depend entirely on its paid efforts.
