The term YMYL stands for ” Your Money or Your Life. “ These YMYL topics refer to particularly sensitive website content that concerns, for example , health, financial situation, personal safety , or the common good. Because the risk of negative impacts on topics such as health, finances, or safety can have serious consequences for users, Google pays particular attention to content accuracy on these topics Optimize sensitive YMYL.
Because topics that fall into the YMYL category must meet particularly high content standards, they are also addressed in a dedicated section on website quality in the Search Quality Rater Guidelines . This insight is also crucial for developing a successful SEO strategy, as it lays the foundation for a website with YMYL content to have any chance of appearing in Google’s organic search results.
Which topics fall under the YMYL category for Google Optimize sensitive YMYL?
As we’ve already established, YMYL content involves highly sensitive topics that, if not accurately and accurately, can cause direct or indirect harm to users. But what other topics fall into the Your Money Your Life category?
In the following section, this question will be overseas data answered using six different examples with the corresponding topic categories.
- Health:
Health advice, treatment suggestions, symptoms, or general information about a medical condition or medication. This could be, for example, the website of a health insurance company or a pharmacy. - Finance:
Investment suggestions, information about loans, all types of insurance (life insurance, pensions, etc.). Examples include websites that provide information about or rate insurance. - Shopping and online shopping:
Any type of e-commerce or the sale of products and services that involves an actual financial transaction. A good example of this is online stores like Amazon and Co. - Government and Law:
Information on legal issues, legal advice, and official government websites. These include, for example, websites offering legal advice. - News and reporting:
In particular, news sites of all kinds are given special attention because of the risk of disseminating false information. - Groups of people or organizations:
Pages that offer tips or general advice (usually in combination with one or more of the above points). A good example here would be various online support groups.
Important questions for YMYL assignment
The following questions can help to determine the YMYL topics more precisely.
Question:
Could the inaccuracy of the content cause significant harm?
Explanation:
Inaccurate information can cause enormous damage on certain topics.
Example:
News about the timing of an impending links and the influence on seo severe weather disaster.
Question:
Could poor advice lead to significant damage?
Explanation:
Poor or even incorrect advice on important issues can cause great damage.
Example:
Advice about symptoms of illness.
Question:
Can this information have an impact on people and society ?
Explanation:
The information must be as accurate as possible and true.
Example:
News about falling stock prices.
Question: Can the product or service
offered cause damage?
Explanation:
The products or services should be safe for the customer.
Example:
Detailed description of the side effects of prescription drugs.
Why is quality so important for YMYL content from an SEO perspective?
The content of websites that fall into the YMYL category must meet significantly higher content and quality standards. Search engines like Google, in particular, place particular emphasis on correctness and accuracy in YMYL content.
These high quality standards can be met australia database directory with the help of various SEO measures and by considering quality guidelines such as the EEAT characteristics . The EEAT quality concept aims to perform a quality assessment of content. This quality assessment is particularly necessary for highly sensitive content to ensure that the information is reliable and credible.
If content is classified as trustworthy and credible within the framework of the quality concept, this can also have a positive impact on organic rankings in the Google search engine. However, it should be noted that compliance with the EEAT concept alone is not enough to achieve excellent rankings. Various SEO measures are still necessary, especially for websites that fall into the YMYL grid.
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