With Ads, you can set your ad to show only to users in certain locations or on certain devices. You can set up a retargeting campaign to show your ad to people who have recently visited your website. You can even use the new tool Customer addresses for targeting. However, all of these options will mostly be ineffective if you don’t combine them with a keyword and ad copy strategy to ensure you reach the right audience. Here’s how to decide on the right keywords and the right ad copy for your audience: Decide on a campaign plan.
What exactly are you trying
to get out of this particular campaign? This will determine who your audience is and what your call to action should be. An ad promoting a free download will naturally target a different audience than an ad offering a discount—one aimed at gathering qualified leads, the other at Portugal Phone Number List making a sale. Determine where your target customers are currently in the sales funnel and how to capture their attention. Make a list of words and phrases that specific consumers might use to search for your product or service online. Now that you know who your target is, think about what they might be searching to find you.
Someone who is still comparing
products or services phrases their search differently than someone who is ready to buy. Keep this difference in mind. Learn about ‘s Keyword Planner tool. This free tool on the site gives you a ton of data, including which keywords are actually being searched for, how many ATB Directory people are searching for them, and how competitive you are with each keyword In other words, how many other companies are searching for the same targeting of their ad keywords. Enter each of your ideas into the Keyword Planner and take a close look at the resulting results.
