User engagement with content is huge. averaging 1.1 billion monthly interactions. Bilibili has a prevalent feature that allows users to comment during the video. a comment that will then appear at that exact moment on the side of the screen. What kind of content is in the app? The platform’s Information, Content, Opinions, and traditional focus was gaming. however Bilibili has become increasingly attractive to fashion. luxury and beauty brands. Brand Collaborators: Bilibili has a strong user community. meaning that as a platform it provides a strong tool for brands to generate avid customer engagement and aid manifest retention among consumers.
As Key Opinion Leaders.
This is especially true for brands in the technology and entertainment sectors. as well as what China calls “3C” brands (brands operating in the business email list information technology. communications and consumer electronics spaces). But also with room for growth in the fashion. luxury and beauty industries. E-commerce links: In addition to Bilibili’s native e-commerce platform. content can link to e-commerce platforms such as Taobao and JD. Links can be display as pop-up ads or in text fields. or as purchase links and coupon links. allowing for easy transitions to other platforms. Suggestions: Bilibili is currently the largest video-sharing platform in China .
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Brands should consider creating their bullet comments ahead of time and strategizing when to send them in the video to build a stronger bond with their followers and viewers. As a platform with high user interaction. it has great potential for further growth. especially with expanding topics on the app such as fashion and beauty. Weibo User Profile: If we describ Bilibili as a Chinese version ATB Directory of YouTube. then Weibo might be better relat to a Chinese equivalent of Twitter. Weibo is a microblogging platform where users can upload visual content such as videos and images. as well as text posts. Users are also able to share on “Weibo Stories” and create live streams. and of course like. comment. share. repost and send private messages to other users.
