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What kind of content is in the app? Weibo works similarly to Facebook and Twitter. which is why most brands looking to establish a presence in China are likely to have an official account on the platform to gain exposure. On Weibo. brands and marketers implement the use of KOLs or celebrities to promote campaigns and products as part of KOL entertainment content. Brand Collaborators: Since it is such an effective platform for reaching and interacting with customers. most big brands will already have an official Weibo account.
Through the platform’s features. brands can create their own content. as well as collaborate with KOLs and celebrities. E-commerce links: By using the types of content that business lead can be shar via Weibo. links for further exploration and information can easily be shar across a wide variety of post content. Suggestions: The advantageous aspect of the site is that users have real-time access to the latest trends and topics. Through effective use of the app. brands have the great potential to establish strong communication between the brand and the consumer. as well as the opportunity to broaden their reach.
WeChat wechatstrategy popular chinese apps 2021 User Profile: According to WeChat’s 2019 annual report. its monthly active users stood at more than 1.1 billion as of September 2019. while China’s population is about 1.4 billion. It is undoubtly one of the most popular Chinese social mia apps. and will likely continue to grow in 2021. In recent years. WeChat has expand exponentially ATB Directory with its in-app features. meaning that all types of content are accessible without the user leaving the app. These features include “Moments.” where users can upload videos and images that can be shar and comment on by their friends and contacts; it also has a search engine. and a vast amount of mini-programs all accessible through the app.
