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Remember, where your audience sees your message is almost as important as the message itself. This year, for example, Google applied their persona to college football by not only trash-talking losing teams on Facebook, but doing so on big game days when lots of people are checking and the content is relevant to the viewer. efforts and amazing new content will be meaningless if you can’t measure their effectiveness. Fortunately, you should now have all the tools and frameworks to analyze incoming new data. You can figure out what works best based on the metrics you’ve developed, then make changes and experiment accordingly.
of your marketing efforts will ensure you are on the right track, targeting the right audience, and presenting them with the most impactful content you have. Data-driven marketing will only become more important in 2020. This is because more andToday, all that changes. There is plenty of data showing the difference between how people read online versus traditional media. So much data, in fact, that marketing data collectors like and can tell you how many characters you should use to optimize a tweet, and how many words you should have in a paragraph if you want maximum readership. more businesses and organizations are realizing the potential ROI it represents. So start using the data you have effectively, start planning your data-driven marketing strategy today.
Long-Form Content Author Shama Hyde Category Content Strategies Published on Jan 12, 2020 Share When blogging initially made the leap from a way to share personal thoughts with an anonymous internet audience to a true digital marketing tool, the most important strategy was : The shorter the better. Things have changed dramatically since then. In the early days, people were not used to reading on the screen for more than a few minutes at a time. The same is true for writers. We don’t yet know how to write for online media. It’s a brave new world, and readers and writers alike have a lot to explore.
