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  • If you’re writing an opinion or job pos

    How-To Articles, Tips & Tricks, Opinion Articles, Overviews, Resources If you regularly look at the blog posts you write, most of them probably fall into one of these categories. One of the ways to make these long posts easier to write is to think of them as a combination of different types of posts. t, back up that opinion with case studies or data. You can include the counter opinion of another industry expert. Doing so will make your writing richer, more interesting, and more nuanced. Doing this well will make people come back to your long posts over and over again.

    Not only will they get useful information

    from them, but they will actually enjoy reading them. Use subheadings, images, click-to-tweet links, and white space to break up text. As you can see in the Onion title above, uninterrupted text can be intimidating for any reader, even if they’re reading it on paper. In any post, no matter  Spain Phone Number List how long or short, it’s important to include images, subtitles, click-to-tweetsWriting epic posts can be a challenge, but they don’t have to be overwhelming. We hope these tips help you turn a blog post into a masterpiece. , bulleted lists, and other things that break up large chunks of text. But for longer posts, this is especially important.

    In addition to being easier

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    to read, subheadings and other visual elements allow readers to easily find their place. If they’re scrolling through words, chances are they’ll get distracted at some point during the reading. They need visual landmarks to help them quickly get back to their place. Most people switch between ATB Directory browsing and reading blog posts. Use subtitles to pique their interest. Click to Tweet One more thing to keep in mind. Most people switch between browsing and reading blog posts. Subheadings that pique their interest prompt them to switch into reading mode so they absorb more of what you’ve written.

  • Once you realize this and get

    First, there is more space. Second, you have more opportunities to provide specific or complex points that can be backed up with hard data. For example, in a shorter post, you could provide the following information: Readers tend to pay more attention to the first few paragraphs of a blog post than  used to it, you may find yourself enjoying those long posts more than the short ones. Combine multiple angles, viewpoints or subtopics into one essay. We all write various types of posts to further our digital marketing efforts.to the later ones because, in general, people lose interest quickly. But in a longer article, you can discuss more details. This means you can back up the message with data (and you should do this as much as possible anyway, especially in longer post.

    Here is the same information

    in more detail in another example. Readers tend to pay more attention to the first few paragraphs of a blog post than to the later ones because, generally speaking, people South Korea Phone Number List lose interest quickly. In fact, according to Nielsen Norman Group research, it’s the first three paragraphs on a page that people pay the most attention to: From and Neil Patel Takeaway? The most important information in your post—where, when, why, and how—should be contained within the first three paragraphs.

    If you can do that, then that

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    information really should be in the first paragraph. Then you give people more motivation to keep reading. In case you haven’t noticed, this is also good advice for writing longer posts. Realize that writing longer means more freedom. One of the biggest benefits of writing longer, more detailed ATB Directory posts is that it gives you breathing room. You can relax into your topic, rather than feeling like you have to cram all the relevant information into a few paragraphs. It’s like finally having room to stretch your legs after being in a cramped cubicle for so long.

  • But many companies find that their

    They even created this awesome infographic (excerpted below) to give you a quick consultation guide. Socialize by Buffering As you can see, when it comes to blog posts, shorter content isn’t so great anymore. Instead, words (equivalent to reading about minutes) are generally considered to be the ideal length for a business blog post.  longer posts (maximum words) actually work best. If you’re a digital marketer who’s more used to writing one-word intros rather than multi-part epics, you might struggle with this length.

    How do you keep your

    audience interested? How do you manage multiple episodes in one article? How can you find enough words? This list of tips for writing engaging, long-form content should help. Draw an outline. Maybe you haven’t developed an outline for what you’ve written since high school. Maybe  Italy Phone Number List they look like a waste of time. However, if you’re feeling like you don’t know how to put a word on a nutrition bar, business software solution, or whatever topic you’re into, an outline might be your best friend. The reason for this is that long posts can become unwieldy if you’re not sure where they are going.

    You’re more likely to lose

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    momentum midway, or find yourself wandering aimlessly into random, tangentially related territory. An outline will help you write They are designed to convey valuable, useful, in-depth knowledge. Long posts aren’t just about word count. They are designed to convey valuable, in-depth ATB Directory knowledge. Click to Tweet Research hard. Longer posts are more widely read and shared because they provide more information. Statistics, infographics, reporting results These types of data are easier to fit into longer articles for several reasons. a tighter, more coherent essay because it forces you to think about the main points you want to cover. If you find that the word count is not enough to accomplish what you want, you will have the opportunity to brainstorm before actually starting to write. This is important because long posts aren’t just about word count.

  • Measure All your new marketing

    Remember, where your audience sees your message is almost as important as the message itself. This year, for example, Google applied their persona to college football by not only trash-talking losing teams on Facebook, but doing so on big game days when lots of people are checking and the content is relevant to the viewer.  efforts and amazing new content will be meaningless if you can’t measure their effectiveness. Fortunately, you should now have all the tools and frameworks to analyze incoming new data. You can figure out what works best based on the metrics you’ve developed, then make changes and experiment accordingly.

    Constantly measuring the effectiveness

    of your marketing efforts will ensure you are on the right track, targeting the right audience, and presenting them with the most impactful content you have. Data-driven marketing will only become more important in 2020. This is because more andToday, all that changes. There is plenty of data showing the difference between how people read online versus traditional media. So much data, in fact, that marketing  Singapore Phone Number List data collectors like and can tell you how many characters you should use to optimize a tweet, and how many words you should have in a paragraph if you want maximum readership. more businesses and organizations are realizing the potential ROI it represents. So start using the data you have effectively, start planning your data-driven marketing strategy today.

    Tips for Writing Engaging

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    Long-Form Content Author Shama Hyde Category Content Strategies Published on Jan 12, 2020 Share When blogging initially made the leap from a way to share personal thoughts with an anonymous internet audience to a true digital marketing tool, the most important strategy was : The shorter the better. Things have changed dramatically since then. In the early days, people were not used to reading on the screen for more than a few minutes at a time. The same is true for writers. We don’t yet know how to write for online media. It’s a brave new world, and readers and writers alike have a lot to explore.

  • However, of marketers believe data is

    When you use all this different data correctly, it creates a kind of roadmap for your customers and their nes and sires. their organization’s most unrutiliz asset. So how do you incorporate data-driven market into your business to reap the benefits we’ve outlin? Source Build the Framework Without a robust framework, it is simply not possible to take all the data that is be generat and put it into context. Start with common tools like content analytics, social listen techniques, and content market platforms.

    Almost all organizations maintain

    some kind of database of information about customers or prospects, so chances are you already have some of the data you ne. Sources Putt data to work The next step is to start us that data to create content. You now have an ia of what works bas on the data Saudi Arabia Phone Number List you have. At this point, you’ll start to see that you don’t just have a typical buyer, even within mographics, you may have customers who come to you for different reasons. Now it’s up to you to use the data. Start by intify the topics and questions your audience is interest in bas on the data at hand.

    Create compell content

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    around these questions, and don’t be afraid to branch off naturally into different topics or areas of interest. Hard data should be the driv force, but remember not to lose the human element in your content, or screw up a subject. Engage Your Audience If you publish high-quality, data-driven ATB Directory content on a regular basis, the next step will be a natural one. You want to create a community and engage consumers of your content in meanful discussions relat to your story. Much of this involves target different channels, such as blogs or social mia, but it can also inclu work with industry influencers.

  • Google is now, with an ecosystem

    Not only can you see how a particular campaign affects overall sales, but you can Also see how individual customers react. to that campaign. However, the purchase does not take place. The rest is history. Changes in management, risky purchases and not know how to reinvent itself to the rhythm of Google, Microsoft or Facebook. Currently, Yahoo! is still go strong , with some of its most popular services, like Mail; and others already clos, such as Geocities or Messenger. Others have been acquir by third parties, such as Flickr. Curiously, where Yahoo! It is in Japan, where it has unique services and its own office.

    A legacy we see everywhere

    If you’ve gotten this far, much of what you’ve read will have remind you of what  of products and services that grow and interrelate. At some distance, the same is offer by Microsoft and, in its own way, by Apple. Even the giants Yanx (in Russia) and Baidu (in China) have imitat this strategy Russia Phone Number List of which Yahoo! He was one of the pioneers. A separate case is its method of inx pages, manually, someth that has been completely replac with current search engines , which are increasly specializ, and which already use artificial intelligence to know what information is the most relevant accord to our question.

     Ultimately, Yahoo! built the foundations

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    of web search as well as the first online business mols. For better or worse, without Yahoo! we may not have enjoy the current free service mol .Google begins to recommend how to use the notch on Android Antonio Saban AntonioWhat did they end up buy? What process ATB Directory did they go through before buy? Did they click on an email or blog post, but end up not buy anyth? These are important questions, and the answers can lead to a more intuitive and personaliz market approach. Saban The notch is the most controversial element of morn smartphones, but also one of the most wispread, and that is why Google has launch recommendations so that the interface.

  • You connect with the right people Data

    Why is it so important? -driven marketing enables you to determine who your marketing campaigns are targeting and how to reach them. You don’t want to waste time reaching out to people who wouldn’t buy your product in the first place, no matter how great your marketing is or how discount your price is. Pricting who your target audience is in the first place is one of the main functions of data-driven marketing. All the data you collect, including sales figures, customer feback, buying trends, page views, and ad clicks, can be us to determine which consumers are most likely to buy your products and be influenc by your marketing.

    You Know Why They Buy Even

    if you know who your core customers are, if you don’t target them correctly, all your marketing efforts can go to waste. You and your customers may actually have different ideas about why to buy your product. Think of it this way. If your business makes running shoes, do people actually run  Poland Phone Number List in them, or are they buying them for a fashion statement and don’t want to see them get dirty? Knowing the answer to this question can not only help you take a target marketing approach, but it can also help you decide if you ne to change how your product or service is describ to appeal to a wider customer base.

    Your content works as intend

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    When you use data-driven marketing to find out who your customers are and why they buy your products, you can get a good idea of what content will reach them ATB Directory most effectively. You’ll gain a better understanding of which issues they care about, which headlines they’re most likely to click on, and which topics will keep them connect to your brand and products. You Can Measure Success When you use data-driven marketing, you don’t just measure success in terms of sales numbers.

  • They can even check prices and compare them

    And casual items in your email newsletters can be the key to your conversions. Personalize your product. We live in an age where people can do endless research on products before buying them. They can view technical specifications and get opinions from industry experts.  with competitors. All of this adds up to making shoppers more rational in their purchases than ever before. But that’s not the case. At least, not always. Adding a personal element to your content can have huge benefits. Here are some ways you can create a personal connection with your audience: Ask customers to send in photos of their interactions with your brand to feature in your newsletter.

    This adds a more personal

    touch and encourages new customers to buy your product in hopes of future referrals. Invite your audience to create content for you. Sometimes your best customers can be your best sellers, and hearing from ordinary people can give some potential customers the extra nudge they need. A real person  Pakistan Phone Number List may also be more real than someone paid to promote a product. Collaborate with influencers. We’ve talked a lot about the importance of influencer marketing in driving traffic to your website or social media profile, but influencers can also help you increase conversions.

    Of course, some of that comes

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    from the traffic these influencers bring. Having them create content for you means a larger audience, which in itself means higher sales or subscriptions. But on another level, an influencer can act as an expert in your particular industry. Experts are important because they can help reduce ATB Directory any potential doubts your audience might have that prevent conversions. A post from your makeup company about a new eyeshadow collection might work well, but a post from a popular makeup blogger talking about the pigment and smoothness of those eyeshadows might have more impact.

  • Content StrategyPosted on Jun YY

    Content That Converts By Shama HyCategories  Share Whether it’s gett viewers To buy your product or subscribe to your channel. creat making them feel better or get better, and they don’t want to wait. Make things available for a limited time. The concept of limited editions has been around for a long time, but with the internet allowing information to travel quickly, temporary products are becoming more common. Online apparel companies, in particular, have had great success offering temporary designs, prompting customers to order what they like right away before missing out on a sale. r your brain.

    They are small, bite-siz

    and easy to digest. Rears who skim are more likely to catch the gist, while rears who don’t skim are more In other words, lists increase the likelihood that your audience will read and unrstand your content. Best of all, science shows that lists aid memory, which means your content is Oman Phone Number List more likely to stay in the mind of a potential customer. Take a psychological approach. While most of us have been taught to ignore peer pressure, the truth is that it can still be very effective. Us this to your advantage can help you create content that converts the way you want.

    Show your customers tweets

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    from people us your product. If your product or service has a high number of likes, please indicate how many likes you have on your social mia pages. Inclu a counter to show how many of a certain product you are sell on your site. Highlight your thousands of supporters. Convinc ATB Directory potential customers that others are do someth in droves can be very effective when it comes to conversions. Make it urgent. Like peer pressure, the fear of miss out can be a powerful psychological tool when it comes to creat content that converts, which is why a sense of urgency is so prevalent in the market industry.

  • If you sell design software, working with

    Do you sell makeup brushes? Cross-promoting with cosmetic companies or makeup artists may help you get your products in front of more people. a graphic artist might help you get noticed. Position your link. Links in bio are a popular way to direct users to a website or product page of your choice. Make a post related to your product or service, using the link in your bio to send it to a page tailored to what you’re sharing. This has a great impact on a simple link to your main website or store. Post great content often. is a primarily image-based site, which means the photos, videos, and graphics you post should look good.

    You don’t have to be the Ansel

    Adams of the internet, but everything you post should at least be clean and clear. Just like , you should keep your account updated and active. Interest Monthly active users: 100 million. Demographics: In terms of sex, women have a surprising advantage over men. The data shows that of women Netherlands Phone Number List online have accounts compared to only men. Usage among adults aged 20 is fairly even, with the 19-year-old population only a few percentage points higher than the older population. The advantage lies with the board. Even casual users of the site have at least one floating section.

    Create a board that updates

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    your product or blog post so your audience can follow it, and put frequent updates from your company in their feed when they visit. Data shows that drives recommendations more ATB Directory than . Make images on your site suitable for . We see these all the time, especially on cookbook and craft blogs: images made specifically for stationary. By creating high-quality images or image collages that convey a specific message, you can give your customers something they can easily share.

  • College-educated adults use the

    Run a contest with likes and shares as entries. Twitter monthly active users: 100 million. Demographics: The user base of is mainly composed of young people, with users under the age of and others under the age of . Men have a slight advantage, some men visit Weibo on this website, while the proportion of women is only .  site more than less-educated adults. It is one of the online social platforms where influencer marketing plays an important role. Using the list feature, you can easily track the influencers of your ideal audience and engage with each of them on a daily basis.

    It also helps as long as you

    don’t abuse the labeling functionality. Other ways to use effectively include: Tweet frequently. Tweeting often keeps you relevant, and if you don’t tweet regularly, your followers may dwindle. New followers may prevent you from thinking your account is inactive. Try to tweet at least once a day. Come back to interact. If you get mentioned on , try to at least like the reply so your audience knows you’re listening. You’re also capitalizing on their desire for attention if they know you might retweet something they’ve done. Respond when Mexico Phone Number List appropriate and deal with any dissatisfied customers quickly and courteously. Use hashtags. Use popular hashtags for your products or services so users can find you when they’re looking. Also, try using trending hashtags when they fit your brand identity.

    Users often click on popular

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    hashtags to see what’s in the hashtag, and a tweet from your business there might catch your attention. Monthly active users: 100 million. Demographics: Women outnumber men on , with women using photo-sharing services compared to men. Young people are leading the way, with ATB Directory adults ages sharing pictures. Hashtags dominate more than any other social media site. The photo-sharing giant lets you use as many photos as you want, and unlike other sites that limit how many you can use, you can package your photos with relevant hashtags, increasing the likelihood your posts will get in front of you The eyes of those who want. Other ways to use to market your brand include: Cross-promotion.

  • Competition, trials and bad decisions As we

    And answer portal Yahoo! Answers (2005) or the service where you can create your own web page Yahoo! Geocities (1994, bought by Yahoo! in 1999). Large services such as Flickr (bought in 2005 by Yahoo!), Tumblr (bought in 2013), Kelkoo (bought in 2004) or the already forgotten del.icio.us (bought in 2005) have also formed part of the Yahoo ecosystem .  have seen, briefly, Yahoo! It was one of the first Internet giants, as Google or Facebook are now.

    Starting from a first successful

    product, it expanded by creating an ecosystem of its own services, free and financed with expanded paid or ad-supported versions , a model that still persists. But Google arrived. Interestingly, in 2000 Yahoo! started using the Google engine as its own search engine. What’s more, he came to have the possibility of acquiring the company when it was starting. WhaYou can add urgency to your content in a Malaysia Phone Number List number of ways: Make your copy itself urgent. Your client doesn’t just want to improve his life. He wants to improve now. t happened next is a succession of bumps, setbacks and bad decisions. First, the end of the first Internet bubble in 2001 , which meant that “dot com” companies that were worth millions of dollars, more due to speculation than their real value, lost their value overnight and disappeared.

    Yahoo! she survived

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    though touched. Subsequently, Google began to stand out, with its promising algorithm that returned concrete results . And as soon as it introduced advertising on the search pages (Google AdSense), its value skyrocketed until today, allowing it to create parallel products such as Gmail (direct ATB Directory competition from Yahoo! Mail). In 2008, Microsoft offers to buy Yalikely to stick with the article until it’s complete. hoo! in order to face Google between the two, since Microsoft also had its own online ecosystem, known as MSN and then Windows Live.