Cart. But with e-commerce, it’s a question Focus is on now of if the product fits in a delivery truck. Because, all of a sudden, you’re not confined to what fits in the cart, it’s defined by this larger pack. So we started analyzing the data to find out what people are purchasing in-store versus online. We saw larger packs being purchased because they had to hit a higher threshold for free pickup and delivery. Because we saw different
Assortments ordered
Online, we started talking to retailers about how they could have different assortments to appeal to this shopper. Q: How important are subscriptions in the paper business database category? A: “Subscribe and save” is actually a very large component of our business. And part of it is that some of our products, like toilet paper, have household penetration. People just want to buy and forget about it. They hit “subscribe and save” and they
Just want that product
to arrive at their doorstep at a certain frequency. So we actually find that it’s a big driver for our business, and what we do is build our retail media investments around how ATB Directory we increase the number of subscriptions. The lifetime value of that shopper is much higher than acquiring a shopper for one purchase. We actually want to move to more “subscribe and saves,” so we’ve been talking to a lot of retailers about how we can
