Is my website menu used? Are users finding what they are looking for? What draws customers’ attention? How long do they browse my website? Do all users convert the same? These questions are some of the ones we need to answer to keep . Users in mind in every phase of web design and avoid constant restylings or re-designs. Monitoring how customers interact helps improve the overall user experience and . Validates the ideas behind the design. There’s no better way to know how your site is being used . Than by watching a real user navigate through it. Data suggests that it only takes five users to discover 75% of UX problems .
Web heat map
As we have already commented in other posts, Google Analytics is the essential tool to increase the conversion of our website , making decisions based on the data generated by our users. In this case we can use Analytics to detect . When certain interactions Country Email List occur on our website .Such as knowing which menu sections are used in each section or if . The user downloads an informative document. To manage this control it is essential to use another Google tool . Called Google Tag Manager commonly known as GTM . This application requires advanced knowledge of analytics and web development. If you are interested in implementing . It in your business you can contact us .
In case of integrating new content
Or functionalities to our website, the ideal is to implement A/B tests to see how users react to the new variations . This is a great method for validating new features. This way, the tested feature that has had the most success, or the best conversion, will be ATB Directory part of the final design. At SumaTD we use some of the following tools daily to improve the user experience of our clients’ websites: Google Analytics or VWO .
