The end goal is to give the audience a sense of being there with you, so make sure they have a good time. Promote live events before they happen. Tone knows it’s happening. As our CEO and founder stated in the magazine, promoting live broadcasts to viewers is critical. Shama hosts her own digital marketing series, Shama TV, weekly, and says viewers love the regularity. This schedule, combined with the team’s social media posts ahead of each episode of the Shama series, was important in growing the show’s audience. When you’re planning to go live, take some time to let people know that you’re going to be live at this time, this day, for this long.
If days ahead, you can use
email newsletters as well as social media channels. Then, minutes before you go live, use all your social media channels to drive people to your stream. You can even do this multiple times during your live broadcast to get the most viewers. Take the audience on a Georgia Phone Number List behind-the-scenes tour. Today’s customers love to know what’s going on behind the scenes of your business. Use live streaming to show viewers how your manufacturing process works, how your designers come up with style ideas, or how you test new products.
Keep your narration
short and crisp, and let what you’re witnessing guide your video. Interview a thought leader. Interviews with thought leaders or well-known personalities work really well on-air. Like a live Q&A, a live interview provides viewers with a sense of intimacy and connection ATB Directory with the interviewee. To extend this advantage, you can also answer audience questions. Repurpose live video. Going live doesn’t mean your video ends when you hit the stop button. As you’ve read in our previous article on , live streams not only attract more viewers while they’re actually live, but they also gain greater reach after the live segment ends.
