The following examples illustrate how you can display the USPs on the homepage of your mobile online shop. DOS: Identify real Maybe you can advantages for the user. Formulate unique USPs. Place USPs visibly on the homepage (in the header, also in the bottom of the page and/or in the footer). Use icons to illustrate USPs. Don’t: Making untrue claims (“Best online shop for XY” is a claim, not a comprehensible USP – unless you have received a corresponding award). Omit USPs on the mobile site “due to lack of space”. Best practice: giesswein.com Giesswein displays the USPs at the top of the page (below the header). The second USP in particular is very relevant for all Christmas customers: the extended return period. USPs mobile homepage online shop Screenshots from giesswein.com But there are also product-related unique selling points.
USP example mobile homepage Screenshot
The special properties of Giesswein sneakers specifically address the needs and wishes of users (“breathable shoes”, “light shoes”, “high-quality, natural materials”). These USPs can be seen in the teaser image: from giesswein.com Best Oman Email List practice: peterhahn.de At Peter Hahn, the USPs only appear at the bottom of the mobile home page. Although they only appear after a bit of scrolling, they are displayed clearly and conspicuously. USPs in the footer Screenshot from peterhahn.de In this video, Silja explains what makes good unique selling points and how you can find the right ones for your online shop: I have put together lots of formulation tips and USP examples for you in my blog post “ Finding unique selling points (USPs) for your brand: 10 examples & tips ”. Don’t miss any more posts.
Google refers to a central usability criterion
THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe Switzerland WhatsApp Number List to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. 4. Ban automatic slideshows In the UX Playbook Retail (PDF) , Google explains that automatic slideshows may be perceived as advertising banners and as a result ignored ( keyword: banner blindness ).“The user should always be in control” , i.e. the user should always have control over what he sees on a website and what action he wants to carry out next. With automatic image sliders, he loses this control. Quote: “Carousels can be perceived as banners and therefore will be ignored. The user should always be in control. Automatic image sliders or carousels on homepage should be avoided or the frequency should be decreased.
