Have you defined these goals realistically and specifically and monitored them together on a regular basis? What else could be causing your dissatisfaction? Maybe your agency simply doesn’t have enough time budget so that it can only implement monitoring? As a first step, ask your current agency whether they could carry out an SEA audit themselves – and make it clear that you would like to give them another chance, but that further cooperation depends on the quality of the audit. Man looks from mountain at data projected from his smartphone If you’ve already tried all of this, a fresh look from another agency in the form of a SEA audit can of course make sense.
Clear communication at eye level with your
Current agency is important here. Because: The prerequisite for the SEA audit is account access to your Google Ads / Microsoft Ads account. As soon as you set up this account access, your current agency will Poland Phone Number Data notice anyway. A “secret” audit is not recommended and is not technically possible. Who should do the SEA Audit? Can you also do it yourself? There are various checklists and tools that you can use to do your SEA audit yourself. However, this depends on your SEA experience. If you have managed very few Google Ads accounts yourself, it will be difficult for you to even record the current status and then be able to evaluate it. In this case, I would not advise you to carry out the SEA audit yourself.
Snow in spring question yourself on the roof of the Olympic
Hall distorts the view of the sun Sometimes the view of the sun is blocked by residual snow – and then the neutral, unobstructed view of a SEA audit helps to find new starting points. Many agencies offer the SEA Mexico Phone Number List audit as a one-off service, or as a starting point for an ongoing collaboration. If you want someone external to do your SEA audit, then these criteria could help you: The agency/freelancer should specialize in SEA or have a team of SEA experts. Marketing all-rounders (who cover all channels) cannot be experts in all channels – it is actually challenge enough to “just” be an SEO or SEA specialist and keep up with Google changes and innovations. Purely tool-based, highly automated SEA audits can provide good starting points. However, they cannot evaluate your objectives or individual questions well.
