It could allow him to invt in paid acquisition channels. And it could help him hire a full-time person to manage his ecommerce email marketing efforts. So how do Jim do this? Well. A here are some tips Tt the regularity of emails sent One of the things we found with Cellar emails actually increas open and engagement rat. This seem counterintuitive to sending more frequent us. We thought the more e-commerce emails we sent. A the more people would ignore them. But the exact mobile phone number data updated 2025 opposite happen. We wouldn’t have learn this if our e-commerce email marketing hadn’t includ tting the regularity of email sends.
The day and time of sending
There are many bt practic for email marketing for ecommerce. But they are bt practic. A and sometim doing the opposite will work better for your busins. For example. A it’s often suggt to send your emails on Tudays and Thursdays and not send them on weekends. Why? Because people typically check their emails at work. from Coschule sending more frequent However. A as how top firms are transforming investment management more people learn that weekdays are the days to send emails. A more and more subscribers are receiving emails. Therefore. A the opposite could be true for your busins. The same go for the time of day you send emails.
Personalize and segment
Most people send the same email to everyone. But you ne to target different msag to different people. For example. A the msage you send to someone who last purchas something last week might be different from the one you send to someone who last purchas something six months ago. Tools like Hello Bar let you configure targeting to easily sending more frequent organize your list into different groups. And tools like Klaviyo let you personalize emails to different segments bas on aero leads vbehaviors. A demographics. A or other data. Pop-up targeting by Hello Bar Add value Just like growing your list. A increasing engagement and the effectivens of your ecommerce email marketing depends on the value you consistently add.
Ucate and then sell
A rather than just selling. Use email to increase sal of recent purchas Don’t forget to use your email marketing to increase sal from recent orders. For example. A if someone just order flowers from Jim’s flower shop. A Jim can send a coupon to immiately send another order to someone else. When someone buys flowers for their mother and receiv an email offering to buy flowers for another lov one with a 30% off coupon that expir in 30 minut. A this can increase the average order value. Harry’s Upsell Email Example Email Marketing Automation for Your Online Store to Build Customer Loyalty I know this sounds like a lot of work.
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